I am sorry to say this is the last column of the Branch Office Best Practices newsletter. I want to first thank all of the readers for the past three years who have communicated with me, challenged me, and most importantly, who have used this forum as a way to improve their branch strategies. Second, I would like to leave you with some key "closing thoughts" on the trends and challenges I foresee for the branch, and my recommendations for addressing them.
1. The number of branch offices will continue to grow.
For the past five years, I have tracked the number of branch offices at organizations of all sizes. And every year (even this
one!), the average change is a net gain. That gain ranges from 6.8% this year to 11.9% between 2006 and 2007. Despite the
slowing economy, branch offices will continue to grow, whether they are the “branch of one,” or those telecommuting, or other
more formal branch locations. Why? Because it’s less expensive to house employees in suburban branch locations than urban
headquarters. It also results in better service to customers (particularly in industries such as insurance, banking, and retail).
And, it reduces employee turnover, particularly in contact centers. The key for IT is to always plan for growth in the remote
workforce by engaging in third-party services or the right management/monitoring tools to make sure IT supports employee productivity.
2. Managed services will play a larger role in branch offices.
If there are more people working remotely, there will be more demand for advanced, collaborative services. It will be challenging
enough for IT staffs to keep the nuts-and-bolts of IT functioning properly, much less to implement, manage and troubleshoot
new applications. I expect they will rely more on Managed Service Providers (including the carriers, such as AT&T, Verizon,
Sprint, Orange, Masergy, and Global Crossing, system integrators, such as IBM, EDS, and CSC, and the regional resellers, such
as Dimension Data, Black Box, and Forsythe) to handle the nuts and bolts, and they will either keep applications implementation
in-house, or rely upon hosted services.
3. Optimization technologies will become a must for efficient networking between locations.
With demands for bandwidth expected to grow 99% in 2009, companies must evaluate single-sided two-sided optimization, as well
as application acceleration, load balancing, and caching. There are numerous players in these categories, including Blue Coat,
Cisco, Citrix, Crescendo, F5, Juniper, Riverbed, and SilverPeak.
4. All-in-one devices will continue to gain acceptance.
Rather than installing numerous devices, each to handle a single function in the branch, companies will slowly (in existing
sites) or quickly (in new sites) combine those functions into a single physical device from vendors such as Blue Coat, Cisco,
Citrix, Juniper, and Nortel, among others.
5. Human management will become a bigger challenge.
Already, we have been advising clients on how to manage their remote workers, leveraging collaborative technologies such as
Web conferencing, telepresence, video conferencing, and shared workspaces. I expect to see new training classes and techniques
specifically aimed at managing the virtual worker because it does take a different skill set. And, the younger generation
will continue to push the envelope of acceptance of the virtual world (think Second Life) vs. the real world.