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VoIP, unified messaging, products and services
Network World - BroadSoft has announced a new unified communications platform targeted to service providers. The platform, branded as "UC One," combines the elements a telecommunications service provider needs to deliver unified communications solutions to its market segments -- providing a single end-user interface, full mobility, open APIs and defined market offerings. UC One is intended as a single platform designed to meet the needs of carrier market segments ranging from micro-businesses, to SMBs, to large enterprises.
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According to BroadSoft's statement, the UC One Platform integrates four key unified communications elements, including:
• An intuitive user experience so service providers' end-users can have a single interface to make voice, video, Web collaboration, and instant messaging and presence available, including access with a user's mobile devices.
• An architecture that accommodates multi-generational mobile networks, whether they be 2G, 3G or 4G.
• An ecosystem that leverages BroadSoft Xtended to encourage open platform interoperability between BroadSoft's communications solutions with third-party applications, devices and systems. Service providers can then customize their UC offers by integrating with horizontal business process applications and unique vertical applications.
•Market-ready offers that package, price and promote unified communications services to address the specific communications needs of each customer segment they serve.
Commenting in a statement, Michael Tessler, chief executive officer, BroadSoft, said, "While enterprises have stated a clear desire for service providers to extend their core offering beyond voice, many providers have been challenged by the complexity of trying to pull together multiple communications services into a single, market-ready offering. With UC One, service providers can deliver revenue-generating UC services from a single platform, in turn reimagining how end-users can interact and communicate across all devices and networks - from anywhere and at any time."
Read more about voip & convergence in Network World's VoIP & Convergence section.
Steve Taylor is president of Distributed Networking Associates and publisher/editor-in-chief of Webtorials. Larry Hettick, an independent analyst and consultant, is a 30-year industry veteran. He has covered VoIP and UC at Network World for 12 years.