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"I believe we're at an important juncture in our industry, one that will require everyone do their part. If we fail, we could become like so many other industries where life, energy and passion have left, and all that is left is apathy. Identity is so important, it deserves our best.

"This isn't to say an industry lacking character is bad. Plenty of money and great companies get made without cartoons, parties or games, which I agree are, in their own right, time wasters. I just think we miss the point if we don't appreciate them for their true intent. I can't speak for others, but I'm willing to give them the benefit of the doubt, and I certainly know why I do it. It has everything to do with simply keeping things interesting and fun. It's one of the ways I can contribute.

"Of course I understand that at the end of the day, what really counts is that we solve real problems and provide real value, but who says we can't do it without a bit of humor? I believe an industry that's doing well and clearly having a good time will attract more talent, more ideas and more people to the cause.

"With respect to the Golden Guardian, our marketing department had nothing to do with it. The Golden Guardian was actually entirely created by a few personal friends (a Realtor and an art student). It was a labor of love and passion, plain and simple, nothing more or less.

"Like many in the identity industry, what I do is a labor of love and passion. I care about identity and for the people in this industry that have dedicated their lives to solving a very tough problem. I would hate to lose a sense of fun while we pursue these challenges.

"I believe we're in for some difficult times ahead. As a country, as a culture, as an industry.

"It's going to take every ounce of our intellect, hard work and cooperation to work our way back into the growth and optimism which I believe is so powerful. I would like to a positive influence in helping us get there. I'm sure this is going to test my positive nature.”

Very well put, Andre, and a nice note to end the year on. We’ll take a break over the next couple of weeks, but we’ll be back right after the new year begins. Happy Holidays!

Dave Kearns is a consultant and editor of IdM, the Journal of Identity Management.