Skip Links

Network World

  • Social Web 
  • Email 
  • Close

YouTube, video e-mails causing headaches for WAN administrators

The rise in the new class of unwarranted traffic
Wide Area Networking Alert By Steve Taylor and Jim Metzler , Network World , 01/02/2007
Sign up for this newsletter now!

WAN experts Steve Taylor and Jim Metzler analyze and share best practices on WAN issues from optimization to management.

The 2007 WAN budget for most IT organizations will either be equal to last year or be up by a few percentage points. With all of the additional legitimate business demands being made on the network, the last thing that IT needs to see is the growth of bandwidth-hungry recreational applications. As we have suggested in previous newsletters, IT groups need to control these applications in order to ensure acceptable performance of legitimate business services.

However, controlling these recreational apps became harder in 2006. Looking back through the year, we can clearly see that online streaming of both sports and entertainment became much more common than ever. Perhaps the best example is CBS’ live feeds of the NCAA March Madness. Fans could view tournament games for free on NCAASports.com, which is powered by Sportsline. It shouldn’t be much of a surprise to anyone that the games set records for online audience numbers. Since some companies banned CBS.com in the office, the TV network installed a "Boss Button" on its site, which quickly turned the screen into a bogus spreadsheet for employees who needed to pretend they were working. But it was not just basketball; in June, when soccer fever took hold in the United States and elsewhere, ESPN offered free streaming of World Cup games online through Verizon, Adelphia and other carriers.

In addition to the growth in streaming events, 2006 also saw the rise of multimedia, with the ascension of YouTube and also the increase in multimedia e-mails. Playing off the old adage that if you snooze you loose, I find it hard to believe that YouTube began life less than two years ago; it's now one of the most popular sites on the Web, attracting 81 million monthly visitors to its collection of quirky videos. YouTube is more than a fun activity for people with too much time on their hands - it is also big business. In case you missed it, in late 2006 Google bought YouTube for $1.65 billion.

2006 also saw the rise of multimedia e-mails. This relatively simple technology lets senders include video clips in messages. The last thing that any IT organization needs is to have employees come back to work the first of the year and decide to share with all of their colleagues a video of the ski vacation they took over the holidays.

Hopefully you all had a relaxing holiday season. You will need the rest to help you prepare for all of the challenges that 2007 will present.

Steve Taylor is president of Distributed Networking Associates and publisher/editor-in-chief of Webtorials. Jim Metzler is vice president of Ashton, Metzler & Associates.

Partner Content

Simplify Your Branch Infrastructure

Learn how to simplify your branch infrastructure while dramatically increasing app performance with Citrix Branch Repeater.

Download the Free Info Kit

Next-Gen Load Balancing

Free Guide: "Next Gen Load Balancing: 8 Things You Need to Handle Today's Network Traffic" shows you the functionality needed in your next load balancer.

Download the Free Guide

Accelerate Your Web Apps by up to 5x

Free Guide: "The Secret to Getting Maximum Speed from your Web Applications." Learn how you can deliver Web apps up to 5x faster.

Download the Free Guide

Comment
Login
Forgot your account info?
Add comment
Anonymous comments subject to approval. Register here for member benefits.
Have a NetworkWorld account? Log in here. Register now for a free account.

Videos

rssRss Feed

Whitepapers

Ensuring Network Integrity, Continuity and Process Enforcement with Route Analytics

This white paper shows how route analytics is used to ensure that dynamic IP network behavior...

Advancing the Economics of Networking

Aging network systems and old habits have dictated how businesses spend their IT budgets. As a...

Implementing HA at the Enterprise Data Center Edge to Connect to a Large Number of Branch Offices

This paper reviews the problem of creating a network where the dynamic availability of services is...

Webcasts

WAN Optimization Editorial Webcast

Get caught up to speed on the latest WAN optimization developments in this informative Editorial...

Transforming the Enterprise WAN Edge: Video from Cisco

Life on the edge of your WAN has changed dramatically. With the need to deliver advanced services,...

PoE Plus: Impact on the PoE Market

The standard for Power over Ethernet (PoE), IEEE Std. 802.3af(tm)-2003, advanced networking,...

Special Reports

Ethernet Services: WAN options mature

WAN Ethernet services are reliable, cost-efficient offerings that are widely available and in a...

Get More From Your WAN

Download this Network World Executive Guide and get information that details how real-world...

WAN Optimization: How to rev up sluggish applications

WAN optimization technology is maturing and buyers are more comfortable than ever with tools that...

Get instant email notification when white papers, webcasts, executive guides are added to our library. Stay informed and up-to-date with the latest on IT Technologies with Network World's Resource Alerts.