Domain name sales soar
More domain names added in 2003
By
Carolyn Duffy Marsan
,
Network World
, 03/01/2004
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In a sign that the Internet industry is rebounding after three years of decline, the number of registered domain names grew
16% to an all-time high of 60 million in 2003, according to VeriSign, which operates the .com and .net registries.
VeriSign recently published a study called "The Domain Name Industry Brief," which details several trends in the domain name
industry.
Among the trends highlighted in the study are:
* Names ending in .com and .net represent 30.4 million domain names, more than half of all names registered in the 250-plus
possible extensions.
* Domain-name sales activity was strong in the fourth quarter of 2003, with more than 1.7 million .com and .net names added
to the registry.
* In October 2003, 1.5 million new domain names were registered, which is the highest monthly domain-name sales figure in
the history of the Internet.
* Some 40% of domain names are being registered in the 240 available country code top-level domains, with .de for Germany
and .uk for the U.K. being the two most popular of these extensions.
* VeriSign processes over 10 billion .com and .net queries per day, more than three times the number of telephone calls made
daily in the U.S.
* More than 580 million people around the world use the Internet.
"There's a recovery going on in the domain name business," said Ben Turner, vice president of VeriSign's naming and directory
services group in a recent interview. "If you look at the domain name market, it's a pretty leading indicator in the growth
in small business. As more small and mid-sized businesses are growing, they're adding domain names and Web sites."
VeriSign sees a large, untapped market overseas where until recently domain names were available only in English-language
approximations of foreign names. Now more registries and country code top level domain name operators are introducing internationalized
domain names [IDN] that support foreign language characters.
"There's a trend toward multinational corporations using IDNs in their corporate advertising and on billboards," Turner said.
"Last year about 12% of IDNs had a Web site. In January, that was up to 26%. We expect that to rapidly increase over the next
couple months."
To read about other trends in VeriSign's "Domain Name Industry Brief," visit: http://www.verisign.com/nds/naming/domainbrief/
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