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Is Google rolling its own 10 Gigabit Ethernet switches?

Analyst speculates that Google isn't buying its switches retail
Network Architecture Alert By Jeff Caruso , Network World , 11/20/2007
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Site Editor Jeff Caruso helps you make sense of the evolving world of LANs and routers.

Google may be building its own 10 Gigabit Ethernet switches to support its massive data-center needs, according to a recent blog post by Nyquist Capital.

Andrew Schmitt, general partner of the investment firm, caused a stir when he suggested Friday that Google may be responsible for a shift in the market for optical components that could not be accounted for otherwise.

Schmitt wrote:

"We were watching shipments of SFP+ components for 10GbE in the market but simply couldn’t account for their end destination - sort of an optical component dark matter problem… Through conversations with multiple carrier, equipment, and component industry sources we have confirmed that Google has designed, built, and deployed homebrewed 10GbE switches for providing server interconnect within their data centers."

Without citing sources, Schmitt said that Google is likely basing its switches on Broadcom silicon. He is convinced that Google is using a non-standard and low-cost optical format tailored for the short reach of data centers - and that the format may find its way into broader commercial use now that Google is using it.

Further connecting the dots, Schmitt says Arastra (a start-up that recently introduced its first products for the data center) is doing something similar to what he believes Google is doing. And it just so happens that Arastra founder Andy Bechtolsheim is tied to Google CEO Eric Schmidt, as they both were execs at Sun, and Bechtolsheim was apparently an early investor in Google.

If it's true, would Google have an impact on the high-speed switching market? It wouldn't surprise me. Google seems to be making its presence known in just about every area of networking these days.

Jeff Caruso is site editor at Network World.

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Comments (6)
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hmmm or could this step beBy chikt on November 27, 2007, 2:00 pmhmmm or could this step be to support new Data Cents for upcoming GDrive? http://www.networkworld.com/community/node/22301

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Better & CheaperBy meatpieandtatters on November 20, 2007, 8:39 pmMost of the switch guys outsource all their manufacturing. Google likely has some very talented people and can design and engineer their own product and have it...

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Google switches - Raptor NetworksBy Anonymous on November 20, 2007, 4:41 pm There is a rumour, big company will aquire Raptor Networks ( only vendor which could build 10g L2 over virtual data center switches at wire speed). I believe it...

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Probably very specific toBy Anonymous on November 20, 2007, 4:23 pmProbably very specific to server needs and possibly addressing content related features. ROI might prevent switch vendors from doing this.

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Note that in the article, itBy Anonymous on November 20, 2007, 3:56 pmNote that in the article, it was SFP+ components that were causing the stir. SFP+ provides the best port density available right now, and Force10 doesn't currently...

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