Where were the mobile devices at Demo?
Demo devoid of mobile devices
By
Keith Shaw
,
Network World
, 02/24/2005
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I spent most of last week at the Demo@15 conference in Arizona, the annual show where brand new products are introduced to
the marketplace in front of a big crowd of investors, press and technology entrepreneurs. (Disclosure: Network World's events
team runs the Demo show.)
The most surprising aspect from the show was that there weren't any mobile devices being launched - in fact, there were very
little products on display that have anything to do with the mobile lifestyle.
Even Motorola, which makes a ton of mobile phones, was only there at the show to launch its iRadio service. The service lets
you listen to commercial free music, stored MP3 and other audio content in your car. IRadio streams pre-downloaded music content
from a Bluetooth-enabled cell phone to your car stereo.
It's possible that a lot of the mobile phone and other device makers were debuting devices at the 3GSM conference in Cannes,
France, (which took place the same week as Demo) or are waiting until the March CTIA Wireless show in New Orleans. But we
still expected some new mobile devices to make their debut at Demo and felt a little disappointment when we didn't see that
next "gotta have" device.
Still, there were some interesting applications that complement mobile devices. Openwave Systems announced the availability
of its Mobile Device Manager, a wireless device management platform that helps reduce customer care support. One of the features
of the system lets users back up and restore or transfer personal information that resides on a user's handset in the case
of either a new phone being purchased, or in the unfortunate case of a device being lost or stolen. Such personal information
could include a user's wallpaper, contacts and other data. Go to http://www.openwave.com for more details.
Another couple of ideas that should intrigue mobile workers is the idea of "place shifting," the concept of being able to
access content stored on home networks whenever you're away. Avvenue showed off software that lets people view and share all
of their multimedia content (photos, files and video) from wherever they are. Two Demo@15 sponsors, Sling Media and Orb Networks,
demonstrated their technology that lets people view television content over a broadband network on either a Web-enabled laptop
or handheld devices. Sling Media plans on doing this with a $250 box that connects to a TV and home network, while Orb Networks
plans a subscription service that also connects to a Media Center PC or other such system.
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