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That Novell-Microsoft agreement and deal will simply not go away. In reaction to the huge outpouring of criticism about it, Microsoft commissioned a survey and Novell actively participated in distributing the results. In the press release accompanying the results, Novell says: “A survey of technology decision-makers shows very strong customer support for the recent agreement between Microsoft Corp. and Novell Inc.” Well, it just might be that Novell is learning some of Microsoft’s marketing skills!
In fact, the survey shows no such thing. According to the press release, “the results came from 201 interviews held Nov. 17–20 with IT executives, managers or staff whose primary job is in a formalized IT department, or who perform IT functions in a non-IT department but who have significant technology purchasing authority. Organizations had to have at least 500 PCs to participate in the survey.” Yet fully one-third of the interviewees claim they’ve not “heard anything about the recent collaboration between Microsoft and Novell”! Frankly, I haven’t been able to avoid reading about it no matter which periodicals I peruse – technology mags, business journals or even the daily newspaper.
So if only 67% even knew about the agreement, how could the survey indicate “very strong customer support”? Or, as the results document puts it, “Over nine out of ten Information Technology (IT) Decision Makers approve of the Microsoft and Novell collaboration”? I believe this refers to the results for three questions. Interviewees were asked, “Do you agree or disagree with this statement?” and the first three were:
Dave Kearns is a writer and consultant in Silicon Valley. He's written a number of books including the (sadly) now out of print "Peter Norton's Complete Guide to Networks." His musings can be found at Virtual Quill.
Kearns is the author of two Network World Newsletters: Windows Networking Strategies, and Identity Management. Comments about these newsletters should be sent to him at these respective addresses: windows@vquill.com, identity@vquill.com .
Kearns provides content services to network vendors: books, manuals, white papers, lectures and seminars, marketing, technical marketing and support documents. Virtual Quill provides "words to sell by..." Find out more by e-mail.
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