Granted, the fragmented network industry doesn't have
a president. But if it did, how would that person characterize its current
state? What goals should the industry set for itself this year, and what lessons
did it learn from last year ÷ by some accounts the roughest ever? We
posed these questions to six of our industry's most prominent members
from the standards body, venture capital, vendor and end-user ranks.
While they all saw the industry through their own faction's
viewpoints, they concurred on several major points: While 2001 was tough on
vendors, it was a banner year for IP and the Internet. In 2001, they said,
IP became the unquestioned transport of choice for every network. Our luminaries
further agreed that the industry has become rational, which is a turn for
the better, despite the financial pain it causes.
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Most of all, they are all filled with unbridled optimism about
the network industry's future and its banquet of emerging technologies.
They predict that the so-called Internet bubble of yesteryear will look like
a handheld sparkler compared with the fireworks to come. But to get from here
to there, they say, the industry has to achieve extended cooperation and openness
in 2002.
Howard AndersonSenior
managing director of venture capital firm YankeeTek Ventures;
founder of The Yankee Group; and teacher of entrepreneurship
at the Massachusetts Institute of Technology.
"It is the best of times. It is the worst of
times. Why the best of times? Technology has never been more
vibrant. Why the worst of times? Markets are moribund. Enterprise
markets are moving slowly or not at all, and the carrier market
is dead in its tracks and retreating.
"There is no clear enemy to fight. In 1997 through
1998 the enemy was Y2K. It was the impetus to rob our current
systems to pay for the future. When that retreated there was
a new enemy: Amazon.com. We had to Webify all of our applications.
By 2001, we realized that Amazon.com was not a real danger.
"Now spending has retreated again. In 1999, 300
[competitive local exchange carriers] were funded. Venture
capital firms had overfunded. By January 2001, we realized
that only one-quarter of them would survive. I see venture
financing tightening because there's not going to be the absolute
big payoff like before. Venture capital firms used to take
mistakes public.
"Traditionally, there are two ways to improve
[financial] performance. No. 1 - Cut costs. No. 2 - Build
new applications. Right now, we are in cost-cutting mode."
"The supply management problems of enterprise
vendors such as Cisco in early 2001 were part of a larger problem
of [perceived] insufficient supply. They built capacity in 1999
and 1998 as if demand would always be that high. Soon [Cisco
CEO John] Chambers will realize that Cisco can't grow at 30%
per year, as he still claims, but can at 14% to 15%, which is
still good growth."
"A time is coming when we will all want a complete
data network, where voice is just another application. We
should get rid of our voice network as soon as we can. Carriers
will still carry voice traffic, except we will be driving
prices down.
"There's at least a 30% chance that 2002 will
be as bad as or worse than 2001. Everyone thinks that this
is the bottom, but that may not be the case. My indication
is buying patterns, and I talk to buyers all the time. I use
this analogy: In sky diving, the most dangerous act is to
jump out of an airplane without a parachute and have a friend
jump out with a parachute to catch you. The companies with
the parachutes ÷ Cisco, JDS Uniphase, Corning, Marconi, Siemens
÷ can't catch 6,000 companies jumping out of planes."
John Patrick
Longtime IBM Internet guru (retired to consultant status in
December), chair of the think tank Global Internet Project and
author of Net Attitude: What It Is, How to Get It, and Why
Your Company Can't Survive Without It.
"A lot of things are big and important: Web services,
the semantic Web, [a World Wide Web Consortium initiative
that lets computers understand the intent of user queries],
but the thing I am really excited about is 802.11. The industry
has underestimated its potential. It was focused on as an
alternative to ripping out walls and putting in Category 5.
"Three major things tell me this is the next
big thing. One is that it's unregulated spectrum. There's
no [service provider] middleman. It's a technical specification,
and if you follow the specs it works. The other is that the
range is bigger than people think. Take a Pringles can and
$6.45 worth of parts, and you can make this antenna. So the
range isn't 300 feet, it's miles. Third is the social factor.
People really want to be connected all the time. This is one
of those disruptive technologies. Sure, there are 100 reasons
why this isn't going to work, but I see these things being
solved.
"Another thing that's been underestimated is
instant messaging. The industry is still missing that it's
not just ‘chat.' It's the creation of a back channel
that allows people to multitask. The productivity of this
is really big."
"2001 was a year in which the industry saw the
promise of open standards. 2002 needs to be the year of execution
to take advantage of open standards.
"Linux . . . people ask me, how do we know this
isn't a fad? There's an easy test. Talk to computer science
students. Ask if they think Linux is going to be around and
they'll say, `What are you kidding? Of course.' And then go
to the online bookstores and count the books. This idea of
open source ÷ people have a lot of myths. Free has nothing
to do with it. [When] people don't have to wait for a vendor,
they can work on things. The track record is really good."
"We have to get busy with integration across
back-end systems. People expect end-to-end solutions ÷ not
just ‘Click here to buy,' but ‘Click here' to
do whatever it is that may be part of the relationship that
the person has with this organization.
"And we really need digital IDs. . . . that's
urgent. People have all these IDs and passwords but even when
using secure sites, the password and ID go in the clear over
the Internet. What we need is to log on to our digital certificate
and allow it to negotiate with the Web server. My hope is
that in 2002 we'll get unanimity across the industry and a
sense of urgency to get that in place. Passport, Liberty,
VeriSign are not the answers. It has to be an industry answer
÷ a distributed Web of trust."
Scott
KriensCEO
of Juniper Networks, the No. 2 router maker worldwide.
"In 2001, IP went beyond a technique for [an
internetwork] and became a global communications standard.
For example, the mobile network marketplace standardized around
something called 3GPP [3rd Generation Partnership Project],
a consensus that in the next 18 months IP will be the common
protocol spoken across all mobile networks and mobile operations.
Another thing, the physical plant . . . has largely been laid.
Much of the globe is now physically connected or in reach.
"In business, the new rules are the old rules.
Fundamentals, innovation, value creation, value delivery,
profitability, cash and cash flow have returned to their rightful
prominence. The industry is much more prudent with its spending
practices. Investment is still fundamental to the technology
business, but the key is to [invest while] balancing the fundamentals.
Easy to do one, hard to do both. Only those that can do both
will win."
"The shortfall in the industry
last year was the failure to deliver value-added network services
en masse. The importance of network security also was underestimated.
Think of the cable plant as the concrete foundation for this
next-generation network 'building.' As soon as the concrete
dried, people started talking about the views from the penthouse.
What was missing was the infrastructure that had to support
it. The infrastructure allows network traffic to be delivered
reliably, securely and in differentiated ways so that important
traffic goes fast. Security is Job 1 today ÷ the most important
priority in the operation of these new networks."
"Public transportation is more
economical than private transportation ÷ true of networks, airplanes
or trains. Businesses will run at a lower cost structure if
they rely on public network services. The objective for 2002
is to deliver public services with security, reliability and
performance. Demand will be real because of the cost benefits."
John
NallinVice
president of IS for user behemoth United Parcel Service, with
a $1 billion technology budget.
"Our network is more complex than I could have
envisioned a few years ago. You still have the challenge of
doing it better and faster, but also cheaper.
"Cycles have changed again. We're back to the
problem with client/server, but now it's Web stuff. Everybody's
trying to entice you to get into something, and . . . you're
not sure how all that stuff plays together.
"The cost of hardware is going down, but [the
cost of] software is going up. If [my] hardware guys look
like they're doing wonderful, [my] software guys are getting
killed ÷ it's costing them three times as much as it used
to.
"I'm concerned with the operating systems. [We'd
like vendors] to think about the life cycle that we go through.
We went from where we couldn't get anything to now we're locking
the door, telling them we don't want any more. [They release
a new one] every 18 months. We won't put it out when it's
first available because the first six to nine months, [the
vendor is still] debugging it. We can't roll out to 2,000
buildings in a year. We won't even have completely deployed
an operating system when it comes off maintenance ÷ the vendor
is already concentrating on [a new version]."
"The big thing I saw over the last year or so
is the telecom shake-up. We've had cases where vendors have
gone out of business . . . where you use one vendor, but they
are using another's facilities. There isn't an area that is
not affected ÷ voice response units, call centers, voice,
cellular. Even when we have a managed service, we seem to
spend more time managing it. Our concerns are stability, reliability,
security. We not only need bigger bandwidth, but [also] to
make sure it's reliable bandwidth.
"[I examine financials] all the time. One of
our primary vendors was in questionable financial shape and
I met with the president on three or four occasions last year.
I'm concerned that when they are pressed, they will reduce
the service I need ÷ provisioning, response to problems and
stability. With our volumes, we can't afford a slowdown. I
know some of our vendors are in a little bit better shape
today than they were last year."
"We're seeing a lot of play with wireless. We
[deployed in March] GPRS [General Packet Radio Service] in
Germany. That will replace Modicom [our mobile data service].
GPRS is working with our handheld computers and is something
we'll look at domestically this year.
"We're also testing Wi-Fi and Bluetooth in some
of our facilities. Those are going to improve our performance.
We've been using wireless for a long time, we're just doing
some new things, and we have new devices [such as wearable
scanners that prove Bluetooth and 802.11 can work together].
"You'll see more of Linux coming out. We've been
kicking the tires on Linux for the past year or so. If Microsoft
pushes you to buy a new license, and you're talking 200,000
devices, you have to look at some alternatives."
Harald
Alvestrand
A Cisco engineer in Trondheim, Norway, appointed Internet Engineering
Task Force chair in 2001, the first from outside the U.S to
hold this post.
"People have claimed the standards process has
become slower and more bureaucratic. I don't see that. People
are just expecting more from it. But they're starting to be
more careful ÷ about security, about internationalization. We
now have frequent contributors from Asia, for example. It's
impossible for a standard to meet someone's expectations unless
that person is [involved] in the process. To have something
that is adapted to the Chinese language requires that people
who speak the language be present in the [development] process."
"For the Internet, 2001 was not a bad year. The
Internet kept working and growing. For instance, in the Sept.
11 time frame, the Internet was a major information medium.
This points out how much the Internet has become integrated
in our daily lives.
"One of the forces in 2001 was a massive movement
toward IP telephony. For one thing, the ITU [International
Telecommunication Union] realized that this was going to happen.
I wouldn't say it agreed the movement is a good idea, but
the ITU is trying to cooperate with the IETF and with the
industry. We're managing to cooperate, and that's encouraging.
We've even had [shared] working groups where the resulting
documents were published as an IETF request for comment and
as ITU specifications/recommendations."
"We're now seeing a more mature industry with
more rational expectations . . . and we are adjusting to a
different dimensionality. We're talking gigabits where we
once talked kilobits. [But] one of the bones of contention
last year was quality of service [QoS]. We still haven't sorted
that thing out. It is one of my hopes for 2002 that we manage
to get standards into place that make QoS possible and rational.
We have proposed solutions that have enormous costs for the
providers, and we have proposed solutions that have very high
management complexity.
"Getting back to one big network is my wish for
2002. We are at a stage where people are trying to fragment
the network for their own benefit . . . there's Microsoft
.Net and other variants of the closed network or the controlled
network. I hope we come out of [2002] with the understanding
that we need openness."
John
McAdam
CEO of traffic management software maker F5 Networks, an Internet
stock bubble survivor. F5's shares reached $150 in late 1999,
crashed to $6.97 by Feb. 28, 2001, but ÷ bucking the trend ÷
more than tripled in the next 12 months, to $21.85.
"[This is] reality-based business. 2001 was
the year the Internet was the standard for deploying business
applications. The Internet became invasive within companies.
The biggest change is that over a year ago, I was an evangelist.
Now I focus on return on investment . . . how we can optimize
[the network], increase availability, reduce costs."
"We were guilty of selling to dot-com companies,
taking that growth and extrapolating it. The biggest goal
that the industry missed in 2001 was growth. If you go back
16 months and look at every company's projections ÷ they just
got them wrong. There were fundamental mistakes, euphoria
over the myth of this new economy.
"The public infrastructure was possibly overbuilt.
It all relates to [overestimating] growth. In the communications
world, they've got a lot of unused infrastructure that over
time will be used, but that has caused incredible complexity.
If you're a carrier, do you really benefit by an increase
in mobile? Maybe not in the short term. It's going to take
away your core revenue."
"I don't think we're going to see a V-shaped
recovery, but we are starting to bounce along the bottom.
We'll see some increase in spending toward the latter part
of the second half. The No. 1 goal for 2002 is to get your
house in order. One of the reasons our stock price has increased
over the last 12 months is that we've demonstrated how we've
increased gross margins each quarter, [improved] cash flow
per operations and reduced inventories dramatically. We had
flat revenue ÷ but when you assume that 80% of our business
was dot-coms, that's a pretty good achievement.
"We'll also see more linkage between the [applications]
and the network, not just by products like ours but with technology
from server vendors. In the server world, the latest architecture
is blade servers. That's similar to the architecture built
by network companies such as Cisco ÷ it's a network chassis
÷ and some of the applications are identical. The server world
still sees functionality as No. 1, and for the network world
speed and throughput [are priorities], but there's more merging
there."
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