Craig Hinkley: Man behind VoIP at Bank of America

No doubt about it, Bank of America's Craig Hinkley, architect of a 180,000-phone VoIP network, likes to gamble on big projects involving new technologies.

//VitalStats     Position: Senior vice president and manager of strategy, architecture and security for enterprise access and desktop services, Bank of America Age:35 Years at company: 4 Years in industry: 15 Major career accomplishment: Planning Bank of America's 180,000-phone VoIP network. Eldorado Hotel Casino & Silver Legacy Resort Casino : Download now     ILLUSTRATOR: ANTONY HARE

Taking chances for the big payoff is typical of Hinkley, who was born in the southern Australian seaside city of Warrnampool, Victoria. Eight years ago, for example, he moved 7,500 miles to San Francisco, taking a chance on an IT consulting job he had been hired for over the phone. Hinkley's wife, whom he had met in college, dreamed of living closer to her native Vancouver, Canada, and he felt he was well prepared to tackle a U.S. IT job. In Australia, he had worked for a mining company that spun off the IT staff into a network consulting firm, did pre- and post-sales engineering and project management for two years with UB Networks (now part of Alcatel), and earned Cisco Certified Internetwork Expert certification.

"I landed in San Francisco with a wife, a 16-month-old and 10 suitcases. It was one of the most exhilarating times of my life," Hinkley says, recalling the 10 days he had to find an apartment, buy a car and get set up before starting work.

And what a job: Hinkley's first assignment was consulting with Bank of America on its LAN and WAN infrastructures. The IT executives there quickly realized he had more to offer. "I'd sit in meetings, and they'd start talking about different technologies, like DNS and firewalls," Hinkley says. "I'd provide decent input, and they'd look at me and say, 'Aren't you the router/switch guy?'"He was, but not for long.

After consulting full time for the bank for three years, he took on an assignment to build a national IP backbone to support the newly expanded company, which had grown from a merger with Nation's Bank. The backbone was the first generation of what became the bank's optical core network, which now spans 14 cities. Bank of America also offered him a full-time job, and he accepted.

Hinkley followed up the IP backbone project with another doozy, a 2001 multibillion-dollar deal outsourcing network services to Electronic Data Systems. From that project, he says, he learned how to make decisions by breaking the business into functional components. "How do you drive an apples-to-apples comparison that allows you to make strategic decisions about what's best short- and long-term from financial to business practices to technology enablement?" he says.

With the understanding he gained from working on the outsourcing project, he broke the current VoIP initiative into infrastructure and application components, giving datacom and telecom staffs a clear idea of how they would contribute to bringing the plan to fruition. A leader must give his team a clear picture of where they are going and the steps it will take to reach the goal, he says.