Error 404--Not Found

Error 404--Not Found

From RFC 2068 Hypertext Transfer Protocol -- HTTP/1.1:

10.4.5 404 Not Found

The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.

If the server does not wish to make this information available to the client, the status code 403 (Forbidden) can be used instead. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address.

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Error 404--Not Found

Error 404--Not Found

From RFC 2068 Hypertext Transfer Protocol -- HTTP/1.1:

10.4.5 404 Not Found

The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.

If the server does not wish to make this information available to the client, the status code 403 (Forbidden) can be used instead. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address.







The 25 most powerful people in networking

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John McKinley, senior vice president and chief technology officer,
Merrill Lynch

J. McKinleyA year ago, we criticized Merrill Lynch for being slow in getting to the Internet trading table. But that's changed - and how. Merrill Lynch has not only moved into online trading, but also has been rated in the No. 2 spot of online brokerages, according to Forrester Research. Amazing for a full-service brokerage that has historically wrinkled its nose at technology.

Merrill's move into online trading validates this fledgling market - while also fighting back. Full-service brokerages are under siege by their cheaper discount competitors. Online trading puts the power in the hands of the customer. It also shreds commissions from a cushy $200 to a mere $20 per trade. In the next two years, those that don't master the online venue will be irreparably damaged.

But McKinley's threat isn't just competition. It's building a network with reliable sub-second response times simultaneously to hundreds, and eventually thousands, of points. Such networks are beyond the bleeding edge. If a discount brokerage has reliability problems - oh well - you get what you pay for, and you know you're in the brave new Internet world. Not so for the sacred brand name Merrill Lynch, which puts its reputation on the line with every trade.

Nevertheless, McKinley's architecture is being rolled out in front of its traditional customers - the institutional investors - like a red carpet.

Giving these investors the same facilities to manage their portfolios online is a gutsy move for Merrill. After all, that's what its thousands of employees get paid to do.

Moreover, McKinley is guiding the company to aggressively woo the new breed of independent self-reliant trader. Earlier this month, the company launched its discount online trading Web site, Merrill Lynch Direct. This site offers the traditional wee-fee trading and other perks, such as bill paying, a cash management account and others.

To build and service this network, McKinley sits on a multibillion-dollar budget, with a view. He is reportedly the only Merrill techie with an office on the executive floor.

McKinley is used to being on the hot seat. Prior to undertaking Merrill's technology strategy he was the chief technology officer for GE Capital, a company known for its strategic use of technology and the Internet. And from 1992 to 1995, he was a partner with Ernst & Young.

Related links

John McKinley's biography
From Merrill Lynch's Web site.

Exodus to host Merrill Lynch's online investing
Network World, 10/19/99

Financial firms investing in Web-based customer service
Network World, 10/11/99


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