DEMO 2004 Closes With a Sharp Eye on the Future
Return of the Consumer, Spontaneous Collaboration and a Burgeoning Global Market

SCOTTSDALE, AZ – February 17, 2004 – The renowned DEMO conference wrapped in Scottsdale today, shining a spotlight on ground-breaking technologies in the consumer and collaborative enterprise markets, as well as welcoming the largest number of non-U.S. tech demonstrators since DEMO began.

"The consumer technology market is back in play," said Chris Shipley, executive producer of DEMO 2004. "Nearly a third of the companies here this week offer consumer-facing products bent on providing an extraordinary user experience. Products at DEMO energize the consumer household and make the digital media revolution real."

Highlights of today's consumer demonstrations included:
· The future of television. For all the advances in video streaming, compression and rights management, television has remained largely unchanged by the Internet revolution. That changed today with three exciting product announcements: Akimbo delivering Internet broadcast through your television; a new CE device for digital media storage from Molino Networks; and the ability to access all your digital content, including TiVO programming, via PDA or phone from BravoBrava!
· Ultimate Arena ushered in a new era of multi-player gaming with Xfire. By bringing the best of social networking and instant messaging to the world of online gaming, Xfire makes it easy to see when and where your friends are playing, and to find new friends spoiling for a game.
· Online search technology comes to the desktop with companies that take Google to the next level. Hierarchal clustering from BIGontheNet puts an end to scrolling through pages of results, while e.story brings together communities of interest for the enterprise. And Grokker introduced Grokker2, a new way to find the information you want and organize it in a visual map that can be edited, saved and shared with others.

In addition to these exciting consumer products, DEMO 2004 witnessed an array of important new enterprise communications tools. "At DEMO 2004, companies are unleashing technology that leverage the brainpower and gives voice to the corporate workforce. You will find applications that let knowledge workers focus on the task and not the tool and services that support spontaneous collaboration and amplify personal communications," said Shipley.

Innovations for the enterprise included:
· Spontaneous organic meetings. Convoq's ASAP fuses instant messaging, video and Web conferencing, enabling users to find the right people, gather them at the right time and meet with them in a media-rich environment. SightSpeed allows users of Linux, Macs and PCs to instantly contact each other for face-to-face discussions. And GoToMeeting takes its revolutionary GoToMyPC software to the online meeting space with software that's easy to use and easy to buy.
· The next phase of desktop applications. Eloqua enables truly integrated cross-department operations with marketing, sales and business development through Conversion Suite EE. Iteration's new business analytics systems turns the mobile phone into the first alert for real-time analytics, and Teranode's VLX Design Suite - the first bio-IT product at DEMO - provides tools to bridge researchers' computational and lab work.

The DEMO program ended with the presentation of DEMOgod™ awards, given to those demonstrators that inspire, enlighten, amuse, and -- above all -- effectively communicate the features and benefits of their debuting technologies in a tough stage delivery. DEMOgods for the class of 2004 are:
· Consera for setting the bar that others had to clear
· Foursticks for clearing that bar, closing the bar, and singing about it in the morning
· KeyComputing for proving you can be cool and solve real problems
· Total Immersion SA for immersing us in fantastic video
· Speechi for schooling us in e-learning but not exactly in physics
· Trend Micro for enthusiasm as contagious as the viruses they stop
· Mailblocks for going on and implementing a vision
· People's Choice Award - chosen by our DEMO 2004 attendees IMlogic Inc.
· John Patrick for doing such a great job on stage, that Chris is worried about her job
· Buzz Bruggeman for contributing so much to this year's event

In January 2004, Conferenza honored Chris Shipley with its 'Host of the Year' award, citing her "thoughtful, credible style, the eloquence of her keynote addresses, and her ability to get the best from neophyte companies." Conferenza is the leading independent resource for information regarding technology conferences.

DEMO 2004 Sponsors and Partners
DEMO 2004 sponsors are Battery Ventures, Airespace, Friendster, IronPort Systems, Plantronics, Porter Novelli, Xerox, Forum Systems, and Trend Micro. Partner companies include Business 2.0, Mobile Enterprise Magazine, Hunt & Gather, Aruba Wireless Networks, PR Newswire, The Newsmarket, Arizona Technology Council, The Catchpole Corporation, The Forum for Women Entrepreneurs, IBD Network, Silicon Valley Association of Startup Entrepreneurs, Tech Oasis, and Women in Technology International.

About the DEMO Conferences
The annual DEMO and DEMOmobile conferences focus on emerging technologies and new products, which are hand-selected by executive producer Chris Shipley from across the spectrum of the personal technology marketplace. The DEMO conference has earned its reputation as the singular event that consistently identifies tomorrow's cutting-edge technologies. DEMO has served as a launch pad for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. DEMO is held in February each year and features approximately 60 new companies, products and technologies. DEMOmobile, named "2002 Best Conference" by Conferenza, is held each fall and features approximately 30 new mobile technologies. For more information on the DEMO conferences, visit

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World
Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (, and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.

About International Data Group
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, COMNET® Conference & Expo, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at


For More Information
MC2 Communications, onsite at DEMO:
Becky Sniffen, 510-682-6613,
Carla Thompson, 214-924-6066,