DEMOmobile 2004: An Unrivaled Look at the New Wireless World
Prominent Conference to Debut the Next Wave in Mobile & Wireless

June 22, 2004 – Southborough, MA – The DEMOmobile 2004 conference will dazzle its attending audience of investors, business executives, and international media with 45 new technologies intended to astound, simplify computing, entertain, and turn their inventors into overnight successes.

DEMOmobile, fashioned by award-winning producer Chris Shipley, is the result of intensive searching, interviewing, culling, writing, consulting, and preparing. Shipley travels the world meeting with technologists to pick only the most compelling, dynamic, and likely-to-succeed to unveil their products at DEMOmobile. The conference takes place September 8-10, 2004 at the Hilton La Jolla Torrey Pines in La Jolla, California, and represents innovative thinking from the four corners of the globe.

"DEMOmobile is about real products and services that you can invest in today," said Shipley. "We are clearly at the earliest stage of the next wave of computing: a shift from desktop and laptop computing that is enterprise-centric, to highly mobile, wireless 'device computing' centered on the information and communication needs of individuals. Because we are early in this next wave, the marketplace is ripe with experimentation and new ideas. And unlike dynamics in the last-wave markets, individual users will have the greatest influence over what standards and practices will gain wide-spread adoption in the market."

DEMOmobile 2004 will feature:

  • Products that tighten integration of mobile and enterprise-based communications and data management. The distinction between mobile and office-based workers is gone. Workers are workers and enterprise processes need to suit the business need, not the whereabouts, of an employee. Communications and applications providers are re-thinking what it means to build software to accommodate a dynamic workforce, and are creating new applications that work seamlessly across devices.
  • Mobile data services that go far beyond news, sports, weather, and traffic. Mobile data services have to become much more interesting and useful if society is ever going to use those high-value "data minutes" that carriers are trying to sell. The most intriguing applications may be those that circumvent cellular carriers by tapping directly into wireless IP networks.
  • New interfaces that usher in new devices. Component technologies, from long-lasting batteries to intuitive input mechanisms, are changing the face of mobile devices and moving the market closer to consensus on what an integrated data and communications device will offer. Component technology has evolved such that compromise is no longer necessary. The bar has been raised on the "converged" communicator/data platform and differentiation will come in styling and special functions layered on top of that base.
  • New approaches to mobile entertainment and gaming. In most countries, mobile gaming drives innovation and leads to business tools that revolutionize communications and enhance the worker experience. DEMOmobile will host technologists from around the world who are the instigators of change within the entertainment and gaming arena.

"Innovation within the mobile and wireless sector moves at light speed - so the content of DEMOmobile is changing everyday," continued Shipley. "Technologies coming out of Japan, Finland, and Asia have blown my mind for their simplicity, money-making potential, and beauty of design. Don't miss DEMOmobile - your opportunity to catch up on the trends in this most exciting technology subset."

DEMOmobile 2004 Sponsors and Partners
DEMOmobile 2004 sponsors are Aruba Wireless Networks, Blackberry, Porter Novelli, and Qualcomm. Partner companies include The Association for Women in Technology, Backbone Magazine, The Catchpole Corporation, The Forum for Women Entrepreneurs, Mobile Enterprise Magazine, PR Newswire, The San Diego Telecom Council, and Wireless Week.

About the DEMO Conferences
The annual DEMO and DEMOmobile conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the personal technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies. DEMO and DEMOmobile have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. DEMO is held in February each year and features approximately 60 new companies, products and technologies. DEMOmobile, named "2002 Best Conference" by Conferenza, is held each fall and features approximately 40 new mobile technologies. For more information on the DEMO conferences, visit http://www.demo.com.

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World
Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (www.nwfusion.com), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.

About IDG
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, COMNET® Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at www.idg.com.

TerryAnn Croci
Sr. Director of Marketing
Network World, Inc.
Phone: (508) 490-6420
Fax: (508) 490-6417
tcroci@nww.com
www.networkworld.com for corporate information
www.nwfusion.com for the latest network news and analysis