DEMOmobile 2004 Launches Intelligent Mobility Products
Future of Mobile Technology Crystallized at Conference

LA JOLLA, Ca. – September 10, 2004 – DEMOmobile 2004 Executive Producer Chris Shipley kicked off today's opening session with a look at smart phones, introducing products that drive the next generation of cell phones into more useful communications tools. Bellsouth Ltd, Digimarc Corporation, Openwave Systems, and OurPictures Inc. all introduced services that transform today's estimated 55 million camera phones from a mere picture capture device to a highly useful photo-based application platform.

"DEMOmobile 2004 demonstrators prove that we're moving to an age of distributed, service-oriented computing where applications and data are accessible to individuals who connect to these services through a variety of secure devices," said Shipley. "Signs of this new paradigm are everywhere at DEMOmobile, from the data services offered to mobile phone users to component hardware and software that enable a range of devices that support this model and even in the entertainment products debuting this week."

Also introduced at the morning session were enabling technologies that will be the building blocks of tomorrow's mobile technology devices, such as easier to use PDAs and smart phones.

  • F-Origin Ltd. – launched IRIS, a motion control solution that enables screen-size independent content viewing and auto-orientation of the user interface by just tilting the device.
  • Mobile Complete, LLC – introduced TestConductor, a hardware/software approach toward mobile application testing, combining the accuracy benefits of real-device testing with the efficiency benefits of automated testing.
  • MVOEM – launched SXE platform, which offers the customization of mobile phone contract manufacturing with the cost-efficiency of commodity devices.
  • Synaptics, Inc. – introduced MobileTouch, a navigation and input solution for mobile phones, providing easy access to content and services through intuitive gestures for scrolling, selection, and user input.

Microsoft executives took the stage to discuss the company's mobility initiatives, from smart phones to embedded technology in automobiles to data services for connected watches. Shipley grilled Rick Fant, Product Unit Manager, MSN Mobile; Scott Horn, Senior Director of Marketing for the Mobile & Embedded Devices group; and Kelly Kimura, Senior Product Manager for the Mobile & Embedded Devices group, as they discussed Microsoft's strategy to include mobility initiatives across all product lines.

The closing day of DEMOmobile ended with a look at the future, with analysts predicting the types of devices and services that will transform the manner in which consumers and professionals interact with technology in this increasingly technology-dependent world. Additionally, moderator John Patrick, President of Attitude LLC, probed into the next steps for the wireless industry, obtaining insights and direction from QUALCOMM, Sequoia Capital, Techdirt, Inc., and Sun Microsystems executives.

"The wireless infrastructure is in place. Great applications are coming to market to build on this infrastructure," concluded Shipley. A wide range of mobile devices appeal to vast and divergent needs and interests. The future of mobility belongs to those who can best innovate new and useful services that deliver strong value and enhance individuals' work and personal lives."

The DEMOmobile program ended with the presentation of DEMOgod™ awards, given to those demonstrators that inspire, enlighten, amuse, and—above all—effectively communicate the features and benefits of their debuting technologies in a tough six-minute stage delivery. DEMOmobile DEMOgods for the class of 2004 are:

  • Aliph
  • Everypath
  • Handmark
  • Openwave
  • Synaptics
  • Vazu

A special DEMOgod award goes to guest moderators Rajeev Chand, Senior Equity Research Analyst, Rutberg and Co.; Alex Slawsby, Senior Analyst, IDC; and John Patrick, President, Attitude LLC.

DEMOmobile 2004 Sponsors and Partners
DEMOmobile 2004 sponsors are Aruba Wireless Networks, Blackberry, Porter Novelli, and Qualcomm. Partner companies include Backbone Magazine, The Catchpole Corporation, The Forum for Women Entrepreneurs, IBD Network, The Kerton Group, Mobile Enterprise Magazine, PR Newswire, The San Diego Telecom Council, Software & Information Industry Association, Tech Coast Angels, and Wireless Week.

About the DEMO Conferences
The annual DEMO and DEMOmobile conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the personal technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies. DEMO and DEMOmobile have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. DEMO is held in February each year and features approximately 60 new companies, products and technologies. DEMOmobile, named "2002 Best Conference" by Conferenza, is held each fall and features approximately 40 new mobile technologies. For more information on the DEMO conferences, visit http://www.demo.com.

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World
Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (http://www.nwfusion.com), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.

About IDG
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & ExpoR, MacworldConference & ExpoR, DEMOR, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.
For More Information
MC2 Communications for DEMOmobile:
Carla Thompson, 214-924-6066, carla@mc2pr.net
Becky Sniffen, 510-531-1710, becky@mc2pr.net