IDG Publications Reach More Technology Buyers and Influencers than Competitors
Nearly Four Million Business Influencers Read One or More IDG Titles

October 7, 2005 – Boston, MA -- International Data Group (IDG) far outdistances its competitors in reaching technology buyers and influencers. According to the 2005 IntelliQuest CIMS Business Influencer Study, the combined reach of CIO, Computerworld, InfoWorld, Network World and PC World is nearly four million technology business influencers (1). IDG reaches over two million more business influencers than CMP Media (2) and nearly one million more than Ziff Davis (3).

"The IntelliQuest CIMS study provides end-user validation for the vibrancy of our media brands," said Bob Carrigan, President, IDG Communications. "Given that our publications reach nearly four million business influencers, and nearly six million consumer technology influencers, IDG is undoubtedly the dominant player in this market."

Net Reach to Corporate IT Influencers
The IntelliQuest study shows that corporate IT professionals are the most important influencers in the purchase of technology and that IDG is the undisputed leader in reaching these individuals. IDG reaches 44 percent more IT influencers than CMP Media and 48 percent more IT influencers than Ziff Davis.

All Corporate IT Influencers (4) Net Reach Percentage Advantage of IDG vs. Competitor IDG 1,103,000 CMP Media 766,000 IDG reaches 44% more influencers than CMP Ziff Davis 744,000 IDG reaches 48% more influencers than Ziff Davis Intelliquest CIMS 2005 Business Study

 

As IT spending rebounds, technology advertisers want to reach the “big spenders.” IDG delivers 63 percent of all corporate IT influencers spending over $500,000 and 66 percent of IT influencers spending over $1 million. IDG reaches 40 percent more big spenders than CMP Media and nearly 60 percent more big spenders than Ziff Davis.

Corporate IT Influencers Spending Over $500,000 (5) Net Reach Percentage Advantage of IDG vs. Competitor IDG 239,000 CMP Media 171,000 IDG reaches 40% more influencers than CMP Ziff Davis 150,000 IDG reaches 59% more influencers than Ziff Davis Intelliquest CIMS 2005 Business Study

 

Footnotes:
1) Net Reach of Total Business Influencers based on 1x insertion in CIO, Computerworld, InfoWorld, Network World, and PC World.
2) Net Reach of Total Business Influencers based on 1x insertion in InformationWeek, Network Computing, and Network Magazine.
3) Net Reach of Total Business Influencers based on 1x insertion in Baseline, eWeek and PC Magazine.
4) IT Corporate Influencers = 80172 (survey code) and net business influencers using net reach in 1, 2, & 3 above.
5) Corporate IT Influencers spending more than $500,000 = 80172 and (((num(20.03.9)*#10) + num(20.12.1))GE#500000) (survey code) and net business influencers using net reach in 1, 2, & 3 above.

About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(r), Macworld Conference & Expo(r), DEMO(r), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.
IDG Media Contacts:

Susanna Hinds
(617) 239-7817
susanna_hinds@idg.com

Howard Sholkin
(617) 239-7882
howard_sholkin@idg.com

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