Network World Announces IT Roadmap Conference & Expo
Research Reveals Need for Multi-Topic Local Events
SOUTHBOROUGH, Mass. – November 10, 2005 – Network World, Inc., announced the addition of IT Roadmap Conference & Expo, a unique product offering in Network World Live's extensive portfolio of events and executive forums. The decision to expand the popular IT Roadmap conference from once a year to four times a year in four major parts of the country (Boston, Chicago, Dallas and Bay Area) was based on the results of an independent research survey by Research Concepts in June 2005.
"The survey provided a clear indication of what Network IT Executives want," said Neal Silverman, executive vice president, Network World Live. "Based on responses from more than 1,000 Network IT decision-makers, we've developed an in-depth multi-topic event that will go to four major metropolitan areas - Boston, Chicago, Dallas and the Bay Area. Attendees want conferences that are reachable by car or train - requiring no overnight stay. They want content from a variety of experts, including best-practice case studies from experienced end-users, insight from top industry analysts, real-world solutions from key technology providers and unbiased commentary from trusted columnists and reporters, all of which will be delivered in IT Roadmap."
IT Roadmap Conference & Expo brings the pages of Network World to life! Each conference explores six critical topics identified as the highest priorities to Network IT decision-makers as they plan their own IT roadmap and architect best practice solutions for their company. This year's topics include Security, Wireless and Mobility, WAN/Application Acceleration, Storage and Servers, VoIP and Collaboration, and Network Management. In addition to Network World's award-winning editorial experts presenting, there will be an end-user panel of Network World All-Star Award Winners - Network IT end-users who have implemented major problem-solving technologies - talking about their architectures and selection criteria.
The first IT Roadmap Conference & Expo launches March 20 in Boston, at the Marriott Copley Hotel. For a complete calendar of Network World Live events, visit http://www.networkworld.com/events/techtour.html.
What Network IT Executives Want
Figure 1: Presentation Value, Research Concepts Survey, June 2005
About Network World
Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community (www.networkworld.com), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.
About IDG
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO CMO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, MacworldConference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at www.idg.com.
Barb Finer
PR Consultant, Corporate Marketing
Network World, Inc.
508-490-6623
bfiner@nww.com
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