|
Network World Launches Online IT Video Series SOUTHBOROUGH, Mass. – November 16, 2005 – Network World, Inc. announced that it launched a new video platform, Network World ITVideo, with new programming developed specifically for this media. Network World revealed that it is making a significant commitment to online video casts and the development of unique content that began with the first two weekly shows, Network World's Hot Seat with John Gallant that debuted Monday, November 7th and Cool Tools with Keith Shaw that debuted Thursday of the same week. "Research by Online Publishers' Association and Comscore Media Metrix indicate that the appetite for online video content is growing faster than other Internet media such as podcasts and blogs," said Kevin Normandeau, EVP and general manager, Online, Network World. "From the creative side, we get to bring the content of Network World to life using sight and sound -- demonstrating that the world of technology can be delivered in an entertaining and captivating fashion." "Our editorial mission is one of helping readers with the information they need to do their jobs better and enjoy their lives more," said John Gallant, president and editorial director, Network World. "That mission is media-agnostic, but it's terrific to be able to use video in new ways that serve the Network World audience." Each Hot Seat with John Gallant introduces a top technology industry luminary being put on the spot with a five-minute barrage of unscripted, pointed questions served up by John Gallant. "Our motto for this session with these CEOs, CIOs, CTOs, analysts and others is: 'We want candid answers to our pointed questions.'" said John Gallant. Keith Shaw, known in the industry for his Cool Tools column and annual buyers' guide, goes on location with real products and playful situations to deliver a 'show, not tell', demonstration of wireless and mobile technology products, and other cool gadgets. Network World's ITVideo provides network IT vendors the ability to repurpose their broadcast advertising spots as a pre-roll commercial insertion for each video cast segment, providing a conduit for the creativity and message that a 15- to 30-second spot conveys, or to create new ads designed for this format. About Network World About IDG Barb Finer |