Network World Debuts STAR Report

Online Advertisers Benefit from Strategic Campaign Tool

 

SOUTHBOROUGH, Mass. – April 21, 2006 – Network World, Inc. announced a new reporting service for all online advertisers, regardless of program size, that is designed to give busy marketers a detailed view of how their campaigns are performing. In this era of marketing accountability, the Strategic Tabulated Advertising Results (STAR) Report provides a level of insight and knowledge that helps marketers run the most effective online campaigns possible.

Phase I begins with reports to marketers and agencies with banner ad programs running on NetworkWorld.com or ads in Network World’s e-mail newsletters, which span some 50 topics ranging from High Speed LANs to Network Optimization to Security. Phase II STAR Reports, rolling out over the next few months, will incorporate the rest of Network World’s online products, which include a White Paper Program, Executive Guides, Webcasts and more.

“Knowledge is power in advertising and our customers want to know how well their programs are performing,” said Evilee Ebb, CEO and publisher. “Today’s marketers are held accountable for the dollars they are spending, and we’re determined to make life easier for them.”

The easy-to-read, time-saving STAR report will be in addition to weekly leads for advertisers who have lead-generating programs. Advertisers will be able to work with their Network World sales representative to optimize their program accordingly, making the best use of their advertising dollars.

“Network World has always differentiated itself with going above and beyond expected levels of service,” continued Ebb. “With our STAR reports, we’re able to help our advertisers and their agencies communicate results to their respective companies on a regular basis in a clear and concise format. During our test phase, advertisers were impressed with the extra level of service they received from us and the intelligence it provided.”

For more information on advertising on NetworkWorld.com, contact Susan Cardoza, Associate Publisher, Online, at scardoza@nww.com or 508.490.6473.

About Network World
Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community (www.networkworld.com) and produces educational seminars and events worldwide. Network World’s portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns and create new revenue opportunities.

About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World and PC World. IDG’s online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services and events. Over 850 IDC analysts in 50 countries provide global, regional and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at http://www.idg.com.

All product and company names are trademarks of their respective companies.

For More Information:
TerryAnn Fitzgerald
Sr. Director of Marketing
Network World, Inc.
Phone: (508) 490-6420
Fax: (508) 490-6417
tfitzgerald@nww.com
www.networkworld.com