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Network World Introduces NWiDemand SOUTHBOROUGH, Mass. – May 7, 2007 – Network World, Inc. today introduced the availability of NWiDemand, a next generation content delivery platform that allows users to customize and organize information right on their desktops. NWiDemand, which is beta-installed on nearly 5,000 subscriber desktops, has already received two innovation awards from the 2007 Web Marketing Association’s Internet Advertising Competition (IAC). To view a demo of NWiDemand, visit www.networkworld.com/idemand. The iDemand platform is free and simple to use. Once installed, subscribers’ weekly e-ditions of Network World are automatically updated on the NWiDemand platform. Users click on the “read” button and the latest issue appears on their screens. Just like reading a print issue, subscribers can jump or page through the magazine. Directly from the screen, the e-dition allows readers to link to additional information, email articles, comment on articles, and interact with the issue’s advertising. Readers may also archive issues and notate favorite issues for future reference. In addition to the weekly Network World issue, NWiDemand automatically alerts readers to new content in specific areas of interest, such as security or storage. A reader selecting, say, the security channel would be notified via the NWiDemand player about new security articles, videos and podcasts available on www.networkworld.com and would be able to simply click from NWiDemand to the content, saving time in searching for new information and offering the flexibility to read, watch or listen to content when it is most convenient. “People are clamoring to consume critical information on their terms, when, where, and how they please. The ability to customize and save content means users spend less time searching and more time using the information they need to do their jobs,” said John Gallant, Network World, Inc’s president and editorial director. One iDemand subscriber wrote: “I like [iDemand] a lot – the formatting for my screen makes it easy to Award Winning Innovation “Our subscribers are the network and IT directors at medium and large-size companies directly responsible for architecting their networks to meet business strategy,” said Evilee Ebb, CEO and publisher of Network World, Inc. “It’s critical we get them the information they need in the most convenient and effective manner. "Since I spend a lot of time in front of my computer, I really like this e-dition of Network World,” said another Network World subscriber who recently switched to the NWiDemand format. “When I need to find information in the future, it will be easily found. …. Even the advertisements are indexed ... Very good!" In recognition of NWiDemand’s innovative advertising capability, Network World received two 2007 Internet Advertising Competition (IAC) awards for Best Publishing Interactive Application and Best Magazine Interactive Application. Given by the Web Marketing Association, the award lauds NWiDemand for Outstanding Achievement in Internet Advertising. The Web Marketing Association's expert judges selected the product based on seven criteria: creativity, innovation, design, copywriting, use of medium, memorability, and impact. For additional information on the NWiDemand platform contact Donna Pomponi at dpomponi@nww.com or to see the online demo, visit www.networkworld.com/idemand. About Network World About International Data Group (IDG) IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at http://www.idg.com. All product and company names are trademarks of their respective companies. For More Information: |