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Tips to get the funding your business venture needs

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  • Have the technology. A clever idea just isn't going to cut it anymore. You need the working technology behind it.

  • Build a good management team with veterans experienced in development, sales and distribution.

  • Have a good business model. Be able to specifically explain how you will be able to build, distribute and sell to a lot of people.

  • Identify your competitors and know their strengths and weaknesses. Never say you don't have competitors because that probably means you don't have a market.

  • Identify your customers. And don't tell the venture capitalists you're in a $56 million market because as a start-up that will be far out of your reach. Find a niche.

  • Develop partners with brand names that will help you build your business.

  • Develop channels.

  • Tell them how your business is going to change the world. Being able to make something 15% faster is not going to gain you funding.

  • Skip your cousin the lawyer. Find a lawyer who specializes in venture capital and make sure that person is well connected.

  • Think through your financial projections. An investor won't fund you because of good projections but that person will decide not to fund you if your projections don't make sense.

  • Don't talk about retaining control of your company. Talk about building the business.

  • Show them how you can be profitable in 18 or 20 months, or forget it.

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