Since 2003, when EMC launched its transformation from a simple hardware storage vendor to a multifaceted information-infrastructure provider, it has racked up 15 straight quarters of double-digit revenue growth and strong profits.
However, the company’s stock price has been essentially flat over that period, an indication that for Wall Street at least, the jury is still out on whether EMC can deliver on its grand vision of information management.
Customers and industry analysts agree that the company has made great strides over the past few years in laying out its strategy and in making key acquisitions aimed at filling out its portfolio.
| Buying binge Since 2003, EMC has spent an estimated $7B on acquisitions. |
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But they also agree that EMC still has work to do. Specifically, the company needs to:
• Integrate its many acquisitions into a coherent product line.
• Project a clear marketing message to customers and shareholders alike.
• Retain the high regard it has from customers by making it easy for them to buy products and get service and support across product lines.
• Deliver more profits.