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Rating the Vendor Blogs

Some vendor blogs could use polish

By Jon Brodkin , Network World , 10/05/2007
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Category 3: Should be better

CA

CA security blogger Ken Williams analyzes the latest spam threats and explains why he turned off user access control in Windows Vista (it slowed down performance). Definitely interesting, but CA loses points because it doesn't allow reader feedback, an essential part of engaging customers in meaningful discussion.

Scorecard:

1. Is the blog site easy to find from the company's home page? NO

2. Are bloggers identified human beings who are not in public relations? YES

3. Number of blogs: FIVE

4. Is IT product information useful, or mostly just public relations? PRODUCT INFO SCARCE

5. Is there high-level discussion of issues important to IT executives? YES

6. How often are blogs updated? WEEKLY

7. Is feedback accepted and displayed? YES

8. Do bloggers reply to feedback in a timely manner? FEEDBACK IS SCARCE

9. Are there links to outside sites? YES

10. Can you subscribe? YES

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Comments (9)
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Rating the Vendor Blogs: The good, bad & uglyBy SUMj on October 4, 2007, 3:47 pmNetwork World took a look at blogs of 15 top networking companies and analyze them based on criteria we developed. Check out the results and let us know what YOU...

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Microsoft has much more than 5 blogsBy Jorge Verdera on October 9, 2007, 3:11 amI think the 5 blogs at Microsoft is misleading unlesss you are looking at a very specific type of blog. I can identify more than 10 blogs just dedicated to Unified...

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ContinuedBy Anonymous on October 9, 2007, 3:14 amSorry, hit the send too quickly ******** Maybe I have missed the criteria to count corporate blogs but by their nature blogs are somewhat informal, so using...

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Cisco's John Chambers BloggingBy John Earnhardt on October 10, 2007, 7:29 pmJohn Chambers will likely never be as prolific as Jonathan Swartz on the blogging front, but he is starting to dip his toe into the blogosphere. He's already...

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Looks like Jon didn't look hard (RE: Microsoft has much more...)By SMFX on October 11, 2007, 1:14 pmThe only thing I can think of is that Jon went to the blog page and saw their short list of 'featured' blogs on the blog search page. However, you can search for...

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Missed the boat on MSBy Anonymous on October 16, 2007, 7:15 pmMSDN blogs have a lot of stuff in them that does not appear in the product documentation. I visted them countless of times. The other blogs mentioned are fluff...

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