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Rating the Vendor Blogs

Some vendor blogs could use polish

By Jon Brodkin , Network World , 10/05/2007
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Category 3: Should be better

CA

CA security blogger Ken Williams analyzes the latest spam threats and explains why he turned off user access control in Windows Vista (it slowed down performance). Definitely interesting, but CA loses points because it doesn't allow reader feedback, an essential part of engaging customers in meaningful discussion.

Scorecard:

1. Is the blog site easy to find from the company's home page? NO

2. Are bloggers identified human beings who are not in public relations? YES

3. Number of blogs: FIVE

4. Is IT product information useful, or mostly just public relations? PRODUCT INFO SCARCE

5. Is there high-level discussion of issues important to IT executives? YES

6. How often are blogs updated? WEEKLY

7. Is feedback accepted and displayed? YES

8. Do bloggers reply to feedback in a timely manner? FEEDBACK IS SCARCE

9. Are there links to outside sites? YES

10. Can you subscribe? YES

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Comments (9)
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Avaya-- now with a blogBy agreenjay on November 20, 2007, 3:32 pmActually, Avaya does have a blog. We've recently revamped our blogging, and the results are on display at www.avayablog.com. We're focused on contact centers,...

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Sun's CEO Blog is indicative of a broken companyBy Anonymous on October 31, 2007, 12:59 pmJonathan Schwartz should quit pretending he's a "hip, pony-tailed techie guy", quit wasting so much time blogging about how virtuous he is, and learn how to run...

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Microsoft has 1439 blogs (and growing)!!!By Shocked Dismayed on October 26, 2007, 11:35 amHey Jon Brodkin!! Please actually read the blogs before writing your article. Microsoft has 1439 blogs listed on its searchable site. Many, many of these blogs...

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Missed the boat on MSBy Anonymous on October 16, 2007, 7:15 pmMSDN blogs have a lot of stuff in them that does not appear in the product documentation. I visted them countless of times. The other blogs mentioned are fluff...

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Looks like Jon didn't look hard (RE: Microsoft has much more...)By SMFX on October 11, 2007, 1:14 pmThe only thing I can think of is that Jon went to the blog page and saw their short list of 'featured' blogs on the blog search page. However, you can search for...

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