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Rating the Vendor Blogs

Some vendor blogs could use polish

By Jon Brodkin, Network World
October 04, 2007 03:59 PM ET
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Category 3: Should be better

CA

CA security blogger Ken Williams analyzes the latest spam threats and explains why he turned off user access control in Windows Vista (it slowed down performance). Definitely interesting, but CA loses points because it doesn't allow reader feedback, an essential part of engaging customers in meaningful discussion.

Scorecard:

1. Is the blog site easy to find from the company's home page? NO

2. Are bloggers identified human beings who are not in public relations? YES

3. Number of blogs: FIVE

4. Is IT product information useful, or mostly just public relations? PRODUCT INFO SCARCE

5. Is there high-level discussion of issues important to IT executives? YES

6. How often are blogs updated? WEEKLY

7. Is feedback accepted and displayed? YES

8. Do bloggers reply to feedback in a timely manner? FEEDBACK IS SCARCE

9. Are there links to outside sites? YES

10. Can you subscribe? YES

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