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7 Hot Mobile Startups to Watch in 2013

By Jeff Vance, CIO
January 04, 2013 07:45 AM ET

CIO - Despite the fact that venture capitalists have been cautious with their investments since the 2008 crash, mobile startups are cashing in. Mobile is hot, and the entrenched players--Apple, Samsung, Google, the carriers--may well get blind-sided by such innovations as m-commerce, augmented reality and do-it-yourself mobile app building platforms.

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Anyone who has followed startups even casually knows that venture capital is a numbers game. VCs place many bets and hope to cash in on a few. Some of the startups below could collapse before the virtual ink is dry on this story. However, it's a good bet that at least a couple of these will help change what we think about when we think about mobile.

1. ZocDoc

Disruption: Changing how patients find doctors and book appointments, allowing them to do so via a mobile app or the Web. Headquarters: New York City Founded: 2007 CEO: Cyrus Massoumi, who previously served as Engagement Manager at McKinsey & Co.

Why they're on this list: m-health is a hot area, yet much of the innovation is focused on the care-giver side of the equation. How do you give doctors secure access to patient charts from their iPads? How do you gather data, wirelessly, from medical devices to fine-tune care? How do you enable secure remote access to MRIs and CT scans?

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ZocDoc tackles a major pain point for patients:Finding a nearby doctor or dentist who accepts your insurance isn't as simple as it should be, especially when you travel. And actually booking an appointment anytime in the next month or so can be an almost Herculean task.

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ZocDoc searches by insurance, location, specialty, gender, and even languages spoken. Users can also see verified reviews, doctor qualifications and professional statements, as well as photos of the doctors and their facilities. By revealing what ZocDoc calls the "hidden supply" of appointments--including the 10-20 percent of appointments that are cancelled at the last minute -most ZocDoc patients see a doctor within 24-72 hours. Not bad.

This isn't strictly a mobile service, but the greatest value of this service will likely be realized by travelers using it on their smartphones.

Funding: $95 million in three rounds of funding from Goldman Sachs, DST Global, Bezos Expeditions, Founder Fund, Khosla Ventures, Marc Benioff and SV Angel.

2. InVenture

Disruption: Providing a standardized global credit score for anyone with a mobile phone, which has the potential to revolutionize the financial-services sector in emerging markets. Headquarters: Santa Monica, Calif. Founded: 2011 CEO: Shivani Siroya, who was formerly a financial consultant with Health Net.

Why they're on this list: 2.5 billion working adults worldwide lack access to financial services. While the concept of micro-loans earned Muhammad Yunus a Nobel Prize, huge barriers still exist that prevent entrepreneurs in the developing world from raising capital.

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