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Translating enterprise apps to mobile: Three companies' journeys

Firms are discovering what works -- and what doesn't.

By Esther Shein, Computerworld
February 21, 2013 11:00 AM ET

Computerworld - When it comes to mobile apps, the Chubb Group of Insurance Companies has taken some risks. In 2011, the $13 billion global insurance provider rolled out two consumer-facing mobile apps, one for ordering roadside assistance and the other an auction guide for classic car collectors. Flush with its success from "tens of thousands" of downloads from Apple's App Store, the company began to see the value in creating mobile apps for some of its core processes, too.

[RELATED: At least 90% of mobile apps have security and privacy issues]

Turns out that some of Chubb's independent agents were ready for mobile apps, too.

Since independent agents sell multiple carriers' products, details about any given policy or plan can be hard to remember. "When you're dealing with high-net-worth prospects you don't want to seem confused or have a lack of understanding of the product when standing in front of a potential customer,'' says Mike Ribeiro, Chubb's assistant vice president of enterprise architecture.

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Originally published on www.computerworld.com. Click here to read the original story.

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