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How IT Innovation Helps International Speedway Engage Racing Fans

By Martha Heller, CIO
April 29, 2013 04:21 PM ET

CIO - Daryl Wolfe, chief marketing officer at International Speedway, talks about how IT innovation can improve the guest experience for all types of racing fans.

How are you using technology to engage fans?

Daryl Wolfe: Our goal is to give fans a thrilling experience driveway to driveway, which starts when they buy their tickets. We segment customers into categories and then engage them at the appropriate level.

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