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U.S. Online Banking Forecast and Analysis, 2002-2006: Measuring Availability, Customers, and Transactions
DOCUMENT #: 27166
TITLE: U.S. Online Banking Forecast and Analysis, 2002-2006: Measuring Availability, Customers, and Transactions
LENGTH: 13Page(s)
TYPE: Bulletin
AUTHOR: Ian Rubin
PUBLISHED: 05/22/2002
PRICE: $2500.00 Purchase this document!Purchase this document
ABSTRACT: By many important measurements, online banking in the United States has achieved mass-market penetration. Two years ago, banks that had achieved 10% customer penetration rates issued press releases. In 2002, large banks routinely achieve 20% penetration levels. Today, many large banks discuss their online banking strategies in the opening remarks of their annual reports, clearly reflecting the visibility and importance that the Internet has achieved in the eyes of senior management and shareholders. This bulletin presents IDC's forecast and analysis of the U.S. online banking industry for the years 2002-2006. To provide a multidimensional view of the industry, we analyze and measure online consumer banking by the following three critical dimensions: · By demand. This forecast includes demand for online banking services by U.S. households, which remains the primary unit of measurement by domestic financial institutions. · By availability. This bulletin discusses the availability of online banking services and compares our 2002 "supply" projections with our 2000 estimate in order to illustrate the rapid growth in availability. · By transactions. Comparing the forecasts of online banking transaction volumes to those of the other banking channels illustrates the extent to which consumers have adopted the online channel into their retail banking behavior.
SUBJECTS: Business to Consumer   Exchanges, eCommunities

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