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Your Event Marketing Partner
Seminar sponsorship combines brand image and visibility with multiple levels of lead generation -- all in an integrated and cost-effective package. Over the past seven years, Network World's community of readers has come to rely on our seminars and events to provide them with expert, unbiased education on the latest
technologies and trends shaping today's mission-critical networks. A critical component in the learning process at our events is the presence of networking vendors who are able to help attendees with their enterprise networking decisions. Not only do the attendees benefit, but the companies who have sponsored a Network World seminar
or event, recognize the value of forming customer relationships in the context of an educational event.
Through our unique sponsorship programs, we offer companies a
high-visibility and cost-effective marketing tool to reach, inform
and sell senior level network and IT professionals on the value and
strength of their products and services.
To discuss sponsorship opportunities, please email Andrea
D'Amato, Sales Director, Strategic Partnerships at Network World or call her directly at 508-490-6520.
Types of Events
Network World produces principal types of events:
Events currently available for sponsorship
Network World Tech Update
- Making Sense of Directories
- The High-Performance Web
Network World Technical Seminars
- Practical VPN: the Next Step
Network World Town Meetings
- State of the LAN: Creating a Master Plan for your Next Generation Network
- Laying the Foundation for Strategic Network Storage
- Enterprise Network Management: Managing in the Internet Era
 Town Meetings events are free, full-day seminars which
highlight a critical and timely technology or industry trend. Town
Meetings differ from Technical Seminars by offering sponsors, in
addition to their table-top exhibit, a speaking platform for key
company representatives. A prominent industry expert and a
senior-level editorial representative from Network World moderate the
programs. By interacting with the key sponsor spokespeople, the
moderators provide a high-visibility opportunity for exposure for
your company while discussing, debating and shaping opinion. Topics
include State of the WAN, Enterprise Network Management and State of
the LAN. Tours typically cover 8 cities over a 3-month period during
the fall, winter and spring.
Tech Update events are fee-based, one-day seminars which are a unique combination of two highly popular Network World types of events; Technical Seminars and Town Meetings. This newly implemented format includes both a tutorial segment lead by a well-known analyst or consultant, as well as vendor presentations and a roundtable moderated by a senior-level editorial representative from Network World. This combination will provide sponsors with exposure to qualified attendees, while maintaining the educational value attendees are looking for. Current topics include: Implementing Directories and Directory Enabled Networks, and The High Performance Web. Tours typically cover 8 U.S. cities over a 2-3 month period during the fall, winter and spring.
Technical Seminars are fee-based, full-day seminars. Each
focuses on a specific technology area, features a well-known analyst
or consultant as its presenter and showcases a premier group of
related product and service vendors with table-top exhibits. Topics
are chosen for their importance to today's network IT professionals.
Past and current seminar topics include: ATM Integration, Virtual
Private Networks, Frame Relay, DSL, Voice, Video & Fax Over IP.
Tours typically cover 8 U.S. cities over a 3-month period during the
fall, winter and spring.
Virtual Seminars offer you the ability to reach your target
audience right at their desks. Using Latitude's MeetingPlace, up to
120 individuals, via phone and the Internet, can view a slide
presentation, hear a presenter speak, ask questions and receive
answers. Individuals must login to use the system, so registration
data is available on each participant. Attendees from all over the
world can easily participate, no longer limited by travel and long
distances. Perfect as a follow-up to a sponsor's participation in a
seminar, as an integral component of a custom seminar, or by itself,
the Virtual Seminars offer an exciting, new and extremely
cost-effective method of reaching highly qualified prospects.
Custom Seminars and Events allow you to leverage our event
production infrastructure and our wide range of marketing and
audience acquisition vehicles. We will partner with your company,
adding significant credibility and prestige to your program by using
the Network World brand to produce highly effective custom events.
These events can directly target a variety of audience groups, topics
and venues. Our large and accessible group of speakers and industry
analysts provide a ready resource for helping you formulate your
message and design and create your presentation format. Network
World can also help you design the look and feel of your event
&endash; with individualized staging, signage, direct mail and
advertising campaigns. Our most recent custom productions have been
for V-One Corporation and Compaq Computer Corporation.
The Sponsorship Package
The sponsorship package is designed to provide you with
maximum brand and product exposure as well as give you an opportunity
to build relationships with potential customers. Sponsorship packages
vary depending on the type of event sponsored. Some sponsorship
benefits include:
- Placement of logo in a prominent position in direct mail,
print ad and electronic marketing
- Inclusion of product literature in attendee materials kit
- Tabletop exhibit at the classroom style events where you can
display product literature, run live demonstrations and interact
with new customers
The Audience
Network World seminars and events attracts top
network and IT professionals and senior business managers from
mid- to large-size organizations nationwide.
These individuals are responsible for enterprise-wide purchases of
networking products and services.
Attendee titles:
- CIO
- Vice President of IS
- MIS Director
- Network Manager
- Network Designer
- Systems Analyst
- Director of IS
- Senior Network Engineer
- IT Consultant
Attendee companies:
- 3Com
- 3M Corporation
- Abbott Laboratories
- Allstate Insurance
- American Airlines
- American Express
- Ameritech
- Amoco
- Anderson Consulting
- AT&T
- Bay Networks
- Bell Atlantic
- Bellsouth
- Blue Cross Blue Shield
- Boeing
- Chase Manhattan Bank
- Cisco Systems
- Citicorp
- City of Los Angeles
- Coca-Cola
- Consulting
- Coopers & Lybrand
- Delta Airlines
- Dow Jones
- EDS
- Ernst and Young
- Federal Reserve Bank
- FedEx
- Fidelity Investments
- Freddie Mac
- GTE
- Hewlett-Packard
- IBM
- JC Penney Co
- Kraft Foods
- Lockheed Martin
- Lucent Technologies
- MCI
- Merrill Lynch
- Morgan Stanley
- Motorola
- NEC
- Prudential
- Rockwell
- Sabre
- Smithkline Beecham
- Sprint
- Sun Microsystems
- Texaco
- Texas Instruments
- Thomson Financial
- UPS
- US West
- Visa International
Current & Past Seminar & Event Sponsors
Sponsorships of our seminars are popular with a variety of
companies. They have a unique and cost-effective format for
increasing visibility and product awareness as well as building new
customer relationships.
- 3Com
- 3M
- Acacia Networks
- ACT Networks
- ADC Kentrox
- ADI
- Adtran
- Advantis/IBM Global Networks
- Altiga Networks
- Asante Technologies
- Ascend Communications
- Ascom Timeplex
- Assured Digital Inc.
- AT&T
- Attachmate
- Avesta Technologies
- Bay Networks
- Berkeley Networks
- Bus-Tech
- Cable & Wireless
- Cabletron
- Candle
- Checkpoint Software
- Cheyenne Software
- Cisco
- Citrix Systems
- Compatible Systems
- CompuServe
- Computer Associates
- Compaq
- Concentric Network Corporation (CNC)
- Concord Communications
- Control Data Systems
- CRL Network Services
- Cubix
- Dakota Services, LTD
- Diamond Lane
- DIGEX
- Digital
- Digital Link
- ECI Telematics
- Eicon
- EQUANT
- Farabi
- FlowPoint Corp.
- Folio
- FTP Software
- GTE
- GTE Internetworking
- Hayes Microcomputer
- Hewlett-Packard
- Hypercom
- IBM
- ImageNet
- Inacom
- Indus River
- INS
- Intel
- Intelispan
- Interlink
- Intermedia Communications
- Interprise
- iPass Inc.
- ISOCOR
- Kaspia Systems
- Lotus
- Lucent Technologies
- Madge
- Make Systems
- MCI
- MICOM
- Micromuse
- Milkyway Networks
- Motorola
- Netlink, Inc.
- Netrix
- NetScout
- NetScreen
- NetSolve
- Newbridge Networks
- Nortel
- Novell
- NTT America
- Nuera Communications
- Olicom
- OpenConnect Systems
- Pacific Bell
- Packet Engines, Inc.
- Paradyne
- Plaintree Systems
- Pretty Good Privacy
- Process Software
- Proteon
- Racal
- Racal-Datacom, Inc.
- RADGUARD
- RedCreek Communications
- Response Networks
- RIT
- Shiva Corp.
- Soft-Switch
- Software.com
- Southwestern Bell
- Sprint
- Sync Research
- Timeplex Group
- TimeStep
- Tivoli
- TOPCALL Corporation
- Tripp Lite Manufacturing
- US Robotics
- US West
- Visual Networks
- Wandel & Goltermann
- Wiltek
- Wingra
- Worldcom Advanced Networks
- Worldtalk
- WRQ
- Xylan
- Xyplex Networks
Current & Past Custom & Virtual Seminar Programs produced by Network World and sponsored by a vendor
- Sponsored by 3M and Corning: Networking a New Light: Extending Fiber Beyond the Backbone, April-June, 1999, 10 U.S. city classroom tour and July, 1999, Virtual Seminar.
- Sponsored by Indus River: Simplify Your Remote Access VPN Deployment, August, 1999, Virtual Seminar
- Sponsored by V-ONE Corporation: Keeping Your eBusiness Private: The Key to Effective Relationships, May, 1999, Virtual Seminar
- Sponsored by Xedia Corporation: Internet VPN's: The QoS Difference, March, 1998, Virtual Seminar
- Sponsored by Sterling Software: Integrating Host Services Into the Corporate Enterprise, December, 1998, Virtual Seminar
For More Information
Network World looks forward to partnering with you for a Network
World Technical Seminar, Town Meeting, Custom or Virtual Seminar
sponsorship.
Contact Andrea D'Amato,
Sales Director, Strategic Partnerships at
508-490-6520 or adamato@nww.com.
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