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Outlook 09

10 start-ups to watch in '09

By , Network World
January 05, 2009 12:01 AM ET

Page 8 of 10


Founded: September 2006

Location: Boulder, Colo.

What it offers: Symplified Access, a Web-hosted, subscription-based access-management program that offers single sign-on (SSO) and compliance capabilities for software-as-a-service (SaaS) and in-house Web applications.

Why we're watching it: As SaaS takes on a greater role in the enterprise, Symplified will help allay concerns about using software that's outside the firewall by controlling who may use applications and how. "What is interesting about its approach is that it uses a SaaS framework itself," says Jeffrey Kaplan, who runs the consulting firm ThinkStrategies. "You buy it on a subscription basis . . . and scale it up or down based on your needs," he says. Symplified's biggest challenge is competition, with such companies as Conformity, OutProtect, Ping Identity and Tricipher also tackling SSO control of access to software-as-a-service applications, he says.

How the company got its start: Founders wanted to solve the problem of providing identity and access management for Web applications without great cost and complexity. (Read about SSO best practices.) 

How the company got its name: "Symplified" was chosen because co-founder Eric Olden believes that "the single biggest barrier to enterprise IT is complexity."

CEO: Olden founded Securant Technologies, which made the Web access-management product ClearTrust and was acquired by RSA Security in 2001. He co-authored the AuthXML standard, which forms the core of the Security Assertion Markup Language standard.

Funding: $7 million, including $6 million in a second round closed October 2007, from Allegis Capital and Granite Ventures.

Who uses its product: Symplified is targeting large enterprises that use multiple SaaS applications; several are in pilot tests, the company says.

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