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Don't cry for me, Tablet PC

Have we run out of good names for new products? Taiwan-based Innolabs was showing off one of their new Tablet PC devices here at the show, but I think something got lost during the translation.

Their new device is called the EVITA 2000. Not sure whether Madonna or Andrew Lloyd Webber will be a spokesperson for the machine. Maybe Hillary Clinton will buy one.

Speaking of names, Nokia announced it had changed its product naming strategy. As anyone who has tried to learn about Nokia phones knows, the use of numbers for products is complicated.

Well, the numbers still exist (Nokia's latest phones are the 7250 and the 6800), but at least now there's some method to the number madness. A Nokia spokesman said that the first number in each of the new phone models will indicate what type of market they are in (5 for "active phones," consumer-type models, or 6 for an enterprise-type device, etc.).

When I asked the spokesman to write the new strategy down for me, he said, "As soon as we figure it out we'll write it down for you."


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