Seen at the show, part 2: The imagination well has run dry as far as companies coming up with unique ways to draw crowds. Walking around the show floor today, we saw three different "Austin Powers" spoofs. Two of the spoofs, in fact, were right across from each other.
At least Microsoft was a little bit more current in its creativity department, as their "show" included a spoof of "CSI" -- they called their version "Computer Scene Investigation."
And in another sign that the budgets are leaner for trade shows, I have yet to see a single magician.
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