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Pew Report "A decade of adoption: How the internet has woven itself into American life"

By Gearhead, NetworkWorld.com, 03/07/05

A recent report from the Pew Internet & American Life Project finds that "the Web has become the “new normal” in the American way of life." The report summary begins: "A decade after browsers came into popular use, the Internet has reached into–and, in some cases, reshaped–just about every important realm of modern life. It has changed the way we inform ourselves, amuse ourselves, care for ourselves, educate ourselves, work, shop, bank, pray and stay in touch."

The report continues "On a typical day at the end of 2004, some 70 million American adults logged onto the Internet to use email, get news, access government information, check out health and medical information, participate in auctions, book travel reservations, research their genealogy, gamble, seek out romantic partners, and engage in countless other activities. That represents a 37 percent increase from the 51 million Americans who were online on an average day in 2000 when the Pew Internet & American Life Project began its study of online life."

This report is a great resource for anyone strategizing their organization's on-line presence and it underscores the profound cultural changes that the Internet initiated and continues to drive.

PS. No, the word "internet" in the title is not our misspelling but rather the Pew Internet & American Life Project's choice of capitalization -- they seem to be undecided on the topic because sometimes they use a capital and other times they don't. So there.

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