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Starwood understands opt-in

By Gearhead, NetworkWorld.com, 04/06/05

Reader Greg Martin sent the following to Backspin: "I received the [message below] from Starwood Hotels (owners of Sheraton and others) I was dumbfounded. After sending me email for 2-3 years as a member of their rewards program, they are opting me out of their mailings. It actually says if I don't reply, they will stop sending me mail! This is a great policy that should be applauded."

Outstanding! This is the way organizations should handle their mailing lists. Real opt-in will buy you more customer loyalty than any of the BS "we say that you subscribed so we'll just keep sending you messages until you jump through a few hoops" programs that some of the idiots out there still seem to think work.

Starwood Hotels are hereby heartily applauded.

-------- Original Message -------- Subject: Interested in hearing from Starwood Hotels & Resorts? Date: Fri, 01 Apr 2005 12:07:17 -0500 (EST) From: Starwood Hotels To: Greg Martin

Starwood Hotels & Resorts Worldwide, Inc. values you as a customer, and would like to send you e-mails and other communications with advance notification of new promotions and special rates at our more than 750 hotels and resorts worldwide, including Westin, Sheraton, Four Points by Sheraton, St. Regis, The Luxury Collection and W Hotels. To receive this valuable information, please click here and indicate your communication preferences.

This is a one-time message from Starwood Hotels & Resorts Worldwide, Inc. requesting your communication preferences. If we do not hear from you, we will assume that you do not wish to receive Starwood messages and will cease further communications.

Your privacy is important to us. To learn more about Starwood's privacy practices please click here.

Thank you.

Starwood Hotels & Resorts Worldwide, Inc.
1111 Westchester Avenue
White Plains, NY 10604

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