Layer 8 has moved! Same great taste, but in a fresh new blog application. Women want pretty security software

May 27, 2005

We don't even know where to begin with this one.

A press release from security company LogiGuard says women want pretty, pretty security software.

"Traditional security packages have been very cumbersome, monotonous and most, downright 'ugly,' " says Wendi Trent, LogiGuard director of Marketing. "Take for instance our leading competitor, in the antivirus field, Symantec's Norton AntiVirus. While it may be stated that it is a 'no-nonsense' program, it is also a no 'personality' program as well. It's user interface is enough to bore even the most tech-saavy women on the Web."

What's the emoticon for your jaw hitting the floor?

Oh, it gets better. LogiGuard says women, because they're "better shoppers than men" are shopping more online and want better security software.

"In addition, women take the Web more seriously, according to Marketing to Women, October 2002, More than half of online women (54%) log onto the Internet primarily to gather information or do research, while 1% go online mostly for entertainment. This female trend is in sharp contrast to the male propensity to surf as a source of entertainment."

Way to cite up-to-date research, LogiGuard. Studies less than 2.5 years old say the percentage of women gaming online is increasing dramatically.

Then, this most offensive press release ever wraps up with: "...Again, security and style will remain the hallmarks of the Oregon-based software company, keeping her safe and secure!...Keeping it in focus, security is not just for geeks - Internet security is now ladies biz."

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