Broadband helps drive online radio
By Jason Meserve, NetworkWorld.com, 12/16/03
As broadband adoption here in the U.S. and abroad continues to grow, one beneficiary seems to be online radio, according to The Guardian:
The latest Arbitron/Edison Media Research study into Internet audio/video usage in the US shows that one out of five Americans, aged 12 and older, have used Internet audio or video in the past two months. In the UK, a Rajar/Ipsos survey in the quarter ending in September revealed that 14.4% of adults have listened to the radio via the web compared with 11.9% in the corresponding period last year. This has also caught the interest of advertisers. According to the Radio Advertising Bureau the Internet has attracted a new group of white-collar daytime listeners, mostly between the hours of 5pm and 7pm.
Read the whole article here.
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