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Making lemonade out of lemons


By Jason Meserve, NetworkWorld.com, 01/26/04

As part of its kick off to offer 100 million free iTunes downloads to its customers, Pepsi will use 20 RIAA-accused file traders in its Super Bowl ad spots to promote legal song downloading.

"It's all in good spirit," says Dave Burwick, chief marketer, Pepsi, North America. "This has been a huge cultural phenomenon. It's highly relevant and topical for consumers. We're turning people to buying music online vs. stealing it online."

Read the whole USA Today story here.

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