Betamax alive and well

By Jason Meserve, NetworkWorld.com, 11/10/04

Julio is a little surprised by the media type used by studios for a movie review:

Paramount Pictures just sent my newspaper a trailer of its new SpongeBob Squarepants movie on a...Betamax videocassette. What's next, press releases on floppy diskettes?

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Comments

Once again the technical ignorance of the american print media is exposed as well as the disinclination to find out the facts behind a story.

If the studios had really sent out a betamax cassette the paper would have had a real scoop

If said media maven had done a google search on the number printed on the cassette they would have found out all about the format. Once again the print media wants to be spoon fed the story rather than being a journalist and finding out and reporting the facts.

The cassette was probably a DIGITAL BETACAM cassette which just happens to use the same form factor as the betamax. (Tooling already existed why reinvent the wheel)

BETACAM is the digital standard for Sony shops and is HDTV compatible and is used by most studios and news organizations for pre and post production work as well as distribution

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