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The business case for Windows Media 9

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Network World Fusion 11/20/02

There's been a lot of hype around the new Windows Media 9 Series release from Microsoft, mostly focused around the consumer and entertainment aspects of the new server, encoder and player. Watching the hype, IT managers are probably wondering, "What's in it for us?" Sure, a user can download movies encoded at DVD-quality bitrates of over 6M bit/sec, but is that the key feature that's going to make them download all the new components for their enterprise? Probably not.

However, there are a number of features in the new release (currently in beta) that have not been hyped but may make for a compelling case for deploying Windows Media 9:

  • The audio and video codecs are improved, meaning smaller file sizes or better quality at lower bitrates, great for maximizing storage and bandwidth utilization.

  • Windows Media Player comes with a smoothing feature that helps bring video encoded with lower frame rates up to the standard 24 to 30 frames per second the human eye is accustomed to. This can allow content creators to encode at a lower bitrate, yet still get good picture movement on the receiving end.

  • A new Screen Codec for capturing activity on one's computer monitor. Standard video codecs do a horrible job encoding screen content. This new codec allows users to create demos and tutorials of applications, complete with audio narration, and deliver it under 100k bit/sec with 800x600 screen resolution. Excellent for IT guys doing a quick demo of how to use an application.

  • Corporate deployment features allow IT managers to lockdown certain features of the player so users can only attend to business tasks and not watch the latest movie trailer.

  • A user watching a video or listening to an audio clip can slow down or speed up the playback rate. This is an excellent feature for those tasked with transcribing a Webcast.

  • The ability to mark in and out points on a Webcast and mail the clip to another user for viewing. The actual clip is not mailed, just a link with the in and out point information emdedded in it. Another helpful feature if you want to share a 10 minute segment that appears half way through a 1-hour video.

    Will Windows Media be the one and only player you need? Probably not. But there are a host of new features that do make it worth trying out.

    Back to The Multimedia Exchange

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