Last week at N+I I got a demo from Savvis of one piece of its new video offering the company is adding to its suite of IP services. The first piece of Savvis' new Intelligent Media Application Services (IMAS) is a video transcoding service that basically takes in any raw video format and converts it to one or more of 40 formats for delivery. Using a Web-based interface, users can upload their raw video, select which formats they want to deliver the video in, including MPEG, Real, Windows Media and QuickTime, then sit back while Savvis's hardware does the work. The service can be setup to automatically convert content dropped into a "watch folder" into a preset content.
One example of how an enterprise may use this service is to convert a daily or weekly CEO into a streaming format without having to buy all the necessary equipment. Once the recording is complete, it can be uploaded via FTP, processed and sent back without anyone at the enterprise having to take all the necessary steps to do the encoding. Savvis has built a hardware rack complete with all the necessary servers to deploy in its data centers to handle the demand. Of course, to upload raw video, which can be massive, one needs a pretty robust connection to Savvis' network. Also, Savvis does not serve the content, it only creates the streaming formats.
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