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By Keith Shaw
Network World, 07/23/01

To: Lynn Smarts, president of FBX network
From: Nicholas Card, director of programming
Re: Our new IT reality show

Lynn, we've got to jump on this "reality show" bandwagon before we go down the tubes! I've been thinking and have an idea for the biggest and hardest of any reality game show yet produced. Forget about surviving boot camp or the Australian Outback. Our show will have contestants trying to survive a few weeks as a corporate network executive.

The idea came to me a couple days ago while talking about these reality shows with Frank, our top network guy. He says to me, "Nick, the folks on those shows don't know the meaning of survival. They should try figuring out how to prioritize bandwidth so corporate accountants get quick database access, while fending off the sales vice president's pesky requests for wireless access to sales applications. Oh yeah, all the while, they'd be working to meet the CEO's mandate to broadcast the company meeting over streaming video to all the desktops here and in the East Coast offices. Now that's a survival game!"

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He was right. So here's my pitch for our new reality show, "Net Survivor." We gather a bunch of business managers and other corporate honchos and challenge them to survive in today's IT environment.

Object: Contestants would use their people, technical and management skills to complete several weeks of challenges inherent in running a large corporate network. Their goal is to do this without being fired, succumbing to competitive job offers or losing their spouses.

We do one round per show. Contestants who haven't failed that week's challenge continue to the next episode. The winner gets a year's supply of the latest Gigabit Ethernet backbone switches; as many broadband routers as they need to connect their employees at home; and 17 weeks without any phone calls from department heads. I suppose we could give them $1 million, too; that seems to be the rage.

To top

Round 1

The first week's challenges won't be too hard. We set up contestants in an office and bombard them with pitches from ASPs, MSPs, QSPs, VSPs and ZSPs (don't ask; I don't know what they mean either). If they fend off the pitches, they move on to Round 2. If they get stuck with a Web hosting service contract while collocating servers in an office complex 30 miles from corporate headquarters — adíos.

Round 2

This week is a bit tougher. We've seen other survival contestants eat things like mango worms, cow brains and other delicacies. Would that our contestants be so lucky!

For our challenge, we lock participants in a room with 15 overzealous application developers and task them with convincing the programmers to streamline their bandwidth-heavy apps to work on the corporate net. For the next 48 hours, the contestants have nothing to eat or drink but day-old pizza, week-old Chinese food and 17 cases of Mountain Dew.

Anyone who requests a bathroom break or reaches for the Tums gets booted. Anyone who actually meets the challenge moves on to the next level, plus wins a dozen Krispy Kreme glazed donuts.

To top

Round 3

 With the weaker contestants gone, we bring on the tougher challenges. This week, contestants have to secure the network from hackers, spoofers, virus writers and renegade users.

For the latter, we ship in 50 users whose only job is installing new programs and unauthorized devices, and sending around e-mail greeting cards (you know, like the 12G-byte card of Santa mooning you). On the outside, we get 50 hackers to try stealing corporate data.

Contestants who survive the attacks without fielding complaints about IT's harsh, user policies or losing any data advance.

Round 4

This week, we test our contestants' ability to get along with others, as making alliances and backstabbing are critical parts of any reality show. We throw our contestants into a board meeting with 15 angry department heads, all of whom are pointing fingers at IT for delays on a new campus building. Contestants will need to choose alliances wisely. They'll face a tough time staving off the board's attempts to blame the network department and preventing it from reducing next year's IT budget.

Contestants who can survive this round get a perk: a week's vacation without any cell phones or work-related alerts via pager or e-mail.

Round 5

Temptation comes in the form of lucrative job offers. We were going to have dot-coms dangling stock options, but that won't prove much of an enticement these days. Instead, we'll have brand-name companies throw big-paying, hard-to-come-by CIO offers at them.

To top

Round 6: The final challenge

We save our toughest challenge for last. We give each contestant the job of filling four of 10 vacant staff positions in 20 days. The open positions require people who have skills in Java, XML, C++, Linux, NetWare and Windows 2000. Oh, and Cisco certification, too. The real trick will be luring new employees while keeping the existing six from resigning.

We're hoping at least one contestant makes it through these six challenges. If so, we give the prizes listed above, plus we try hiring him. If he can survive these challenges, Frank says we definitely need him in our IT department.

Let me know what you think of the idea. I've got scouts ready to look for contestants when you give the word!

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