Cisco takes TV to the cloud

Cisco  enhances Videoscape with cloud, OpenStack extensions; signs deal with NBC for cloud-based Olympic coverage

Cisco this week extended its Videoscape Internet TV services platform into the cloud by adopting OpenStack orchestration to allow content providers to offer video “as-a-service.”

New software for Videoscape, unveiled at the CES conference in Las Vegas, enables private and public cloud deployment. It is designed to give service providers and media companies options to quickly deliver consumer TV services, including customized and personalized content viewing and sharing, and second screen and 4Kvideo offerings.

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The new software capabilities include:  

•Videoscape Cloud Software, which separates software from dedicated hardware and enables it to run on service provider and media company public and private clouds, including those based on OpenStack. This is intended to enable Cisco customers to deploy and scale new video applications on demand, avoiding months or years of planning and deployment.

•Videoscape Cloud Services, which offers Videoscape capabilities “as-a-service” purchased from Cisco on a consumption-based model. This is designed to enable content companies to augment existing infrastructures by turning up new services without needing to create, code, and integrate new capabilities themselves.

•Cisco Cloud Fusion for Videoscape, which allows service providers to mix-and-match elements of all Videoscape deployment modes – cloud software, cloud services, or on optimized hardware and software appliances – to tailor the platform and infrastructure to the specific needs of the customer.

•Videoscape Open UX Foundation, software designed to improve the functionality and performance of gateways, set-top boxes and connected devices running HTML5 applications, a common component of cloud-based video systems.

Cisco also announced that Videoscape will be deployed by NBC Sports next month for transcoding and content management during its production of the 2014 Olympic Winter Games in Sochi, Russia. NBC will implement a cloud architecture to stream live and on-demand Olympic sports content for on-site production in Sochi.

Separately at CES, Samsung announced that Cisco’s WebEx conferencing software will be pre-loaded on its Galaxy NotePRO and TabPRO tablets.

Jim Duffy has been covering technology for over 27 years, 22 at Network World. He also writes The Cisco Connection blog and can be reached on Twitter @Jim_Duffy.

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Copyright © 2014 IDG Communications, Inc.

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