Industry reacts to 'EA Louse'

An anonymous blog poster calling themselves "EA Louse" (get it?) dominates video game industry gossip today. Here's the breakdown of reactions.

1) The media: (Mostly) hated itGossip is fun to write about, but with no verifiable facts on which to base a straightforward report, most media sites like Gamasutra, Kotaku, and Joystiq avoided EA Louse (so far). As of press time, only Develop, 1UP, and VG247 picked up the blog post to run as a rumor story around some of EA Louse's more outrageous claims about layoffs and EA's development costs.

2) The developers: Hated itCount on God of War developer David Jaffe to let loose wherever he sees injustice. Rather than coming down on EA's management, however, Jaffe sides with the so-called "higher-ups" EA Louse calls out in his original blog post. "What the f*** is it about making games where it brings out the worst, most immature, most obnoxious sides of certain types of people on a team?" Jaffe's blog post reads. "Everyone thinks they always know better than the people in charge."

3) The publishers: No commentWe reached out to EA for comment this morning and discovered that its public relations arm was unaware of the post. After waiting for publicists to see the material in question, we received the following response from Tammy Schachter, vice president of public relations: "Sorry but we don't respond to rumors or anonymous blogs." Other larger publishers, notably Activision, have also avoided public comment.

4) The audience: Loved itWith over 600 comments less than 24 hours after its posting, it's clear EA Louse struck a chord with people. Though there's no definitive explanation for what that might be, we have some ideas. First, notice how EA Louse has about four times the number of comments the Wives of Rockstar San Diego blog letter generated on Gamasutra in January. Comparing the two works reveals a pattern: Louse names while the Wives speaks in general terms; Louse's post is easy to read and contains striking words like "f***," "fail," and "joke" while Wives are formal to the point of obscurity; Louse complains about a job they already lost while Wives complain about people who still have jobs.

Whether you loved EA Louse or hated it, you can find the post here. If you want an idea of what might happens as a result of the post, check out our analysis on the Wives of Rockstar letter. Also, for a fun experiment, see how this alleged Valve employee blog post filed today does in the wake of EA Louse.

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This article originally appeared on as EA Louse reactions

This story, "Industry reacts to 'EA Louse'" was originally published by GamePro.

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