Tim Cook announces a new charitable match program for Apple employees

Last week, Tim Cook implemented what can arguably be construed as his first move as Apple CEO that Steve Jobs probably wouldn't have made.

Last week, Tim Cook implemented what can arguably be construed as his first move as Apple CEO that Steve Jobs probably wouldn't have made.

Last Thursday, Tim Cook emailed Apple employees and informed them that the company will match any employee charitable donation up to $10,000 per year for each employee. Jobs of course has been taken to task for what others perceive as his less than charitable nature so Cook's new initiative certainly puts a stamp on the fact that there's a new man running the show at Apple now.

The email in question reads:

Team:

I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.

Starting September 15, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for fulltime employees in the US at first, and we'll expand it to other parts of the world over time.

Thank you all for working so hard to make a difference, both here at Apple and in the lives of others. I am incredibly proud to be part of this team.

If you'd like more information on the program, you can get it on HRWeb, which can be easily accessed through AppleWeb.

Tim

As for Jobs, much has been made of his refusal to take on a role as big philanthropist which prompted U2 frontman Bono to recently pen a letter to the New York Times touting all the good Jobs has done.

As a founder of (Product)RED, I’d like to point out that Apple’s contribution to our fight against AIDS in Africa has been invaluable. Through the sale of (RED) products, Apple has been (RED)’s largest contributor to the Global Fund to Fight AIDS, Tuberculosis and Malaria — giving tens of millions of dollars that have transformed the lives of more than two million Africans through H.I.V. testing, treatment and counseling. This is serious and significant. And Apple’s involvement has encouraged other companies to step up.

Steve Jobs said when we first approached him about (RED), “There is nothing better than the chance to save lives.”

I’m proud to know him; he’s a poetic fellow, an artist and a businessman. Just because he’s been extremely busy, that doesn’t mean that he and his wife, Laurene, have not been thinking about these things. You don’t have to be a friend of his to know what a private person he is or that he doesn’t do things by halves.

via MacRumors

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