iPhone 5 announcement set for October 4

The iPhone 5 will be introduced by Tim Cook at an upcoming special media event scheduled for October 4, ending months of speculation as to when the Cupertino-based company would finally unveil its 5th generation iPhone.

Apple will likely introduce the iPhone 5 at an upcoming special media event on October 4, ending months of speculation as to when the Cupertino-based company would finally unveil its 5th generation iPhone.

The October 4th date comes from the typically reliable John Paczkowski of All Things D who also notes that Tim Cook, for the first time, will handle presentation duties. While Cook is undoubtedly qualified to handle Apple's CEO position, it'd be foolish to expect him to unveil the iPhone with the same level of charisma and showmanship as Steve Jobs. To be fair, Jobs was in a league of his own when it came to product unveilings. Still the pressure will be on as this marks Cook's first major product introduction and a symbolic changing of the guard from an Apple led by Jobs to an Apple led by Cook.

And that’s why, said sources, although he’s never quarterbacked an Apple product announcement before, Cook is certain to preside over the iPhone 5 rollout.

He has to, of course. To pass the presentation on to anyone else — even one of Apple’s key executives, such as Phil Schiller, who has handled the Macworld and Worldwide Developers Conference keynotes in 2009 — would undercut Cook’s new role and reinforce public perception that its legendary outgoing CEO and co-founder Steve Jobs is Apple, and that it will be a different company without him.

So, like his predecessor, and as Jobs’s right-hand man and chosen successor, Cook is expected to be the main presenter at all big Apple media events going forward.

Further, sources tell Paczkowski that Apple's newly minted CEO will be joined on stage by the usual suspects - Phil Schiller and Scott Forstall. Indeed, even over the past few media events, it's worth noting that Jobs himself had begun sharing the spotlight with some of Apple's executive staff.

As for the event itself, the latest rumors point to Apple releasing two new iPhone models this Fall - an iPhone 4S and a worldmode iPhone 5 with a new teardrop design and a significantly larger screen. While we won't know for sure until Cook takes the stage, it's believed that the iPhone 4S will be available a few weeks after the announcement while recent rumors have pointed to design and production delays with the iPhone 5. Consequently, the iPhone 5 might roll out after the iPhone 4S and "may see shortages all the way into 2012."

Feature wise, the next-gen iPhones are expected to sport 8-megapixel cameras, an A5 dual core processor, and of course, iOS 5 with voice recognition technology.

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