Online holiday spending nears $25 billion

Online sales are up 15% compared to the first 39 days of the 2011 holiday season, according to comScore

U.S. online shoppers have spent $24.6 billion so far this holiday season, marking a 15% increase compared to the first 39 days of the 2011 holiday season, according to Web watcher comScore.

Since Nov. 1, the single-day online tally has surpassed $1 billion on six days: Nov. 28 ($1.25 billion), Nov. 29 ($1.12 billion), Nov. 30 ($1.03 billion), Dec. 5 ($1.18 billion), Dec. 6 ($1.11 billion), and Dec. 8 ($1.02 billion). Before the 2011 holiday season, that had only happened once before, on last year's Cyber Monday, when sales hit $1.03 billion.

The current week is traditionally the heaviest week of the season for online retailers, as shoppers foresee the end of free shipping deals and try to places their orders before expedited shipping rates kick in. Yesterday, dubbed Green Monday, typically ranks among the top online spending days of the season, but sales figures are not yet calculated. Stay tuned.

According to comScore, the term "Green Monday" was coined by eBay in 2007 to describe the Monday occurring around the second week of December, which has tended to be among the heaviest online spending days of the year.


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Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. Follow Ann on Twitter at @annbednarz and check out her blog, Occupational Hazards. Her e-mail address is

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