Company swaps mortgage payment help in exchange for wacky house paintjob

“Brainiacs from Mars” marketing campaign gets more than a little colorful

If you can stand your house being pained garish green, orange and purple, and you need help paying your mortgage, then you might be a candidate for an offer from the folks at Brainiacs From Mars. 

The company, which bills itself as a social media marketing firm, says it will pay your mortgage for up to year if you let is paint turn the outside of your house into a billboard.  The company wants to paint about 1,000 houses across the country and has had over 38,000 applicants since the company began the program last year. 

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From the company's website:  

"We're looking for houses to paint. In fact, paint is an understatement. We're looking for homes to turn into billboards. In exchange, we'll pay your mortgage every month for as long as your house remains painted. You must own your home. We'll paint the entire outside of the house, minus the roof, the windows and any awnings.

Most people use 20% of their brain. Here at Brainiacs From Mars, we use 100%. We're a band of survivors, abducted by aliens, teleported to Mars and subjected to supernatural experiments. As time passed, we discovered the experiments were making us smarter. We see things more clearly. We can put our pants on two legs at a time. We can do a 15 minute ab workout in 10 minutes. Now we're back, with one mission .... to change the face of marketing. We build marketing campaigns that connect with people and generate out of this world media attention. "

From a Reuters story on one of the painted houses:  "When they saw the house on El Dorado Drive in this Los Angeles suburb being painted a startling orange and green and giant billboards hung on the outside, Scott and Beth Hostetler's neighbors were initially angry and confused. Some even considered calling the police.  But what they witnessed on Friday was not an offensive redecoration decision by the Hostetlers, but rather the debut of one of the more unusual schemes to arise from the housing crisis. In return for allowing the front of their four-bedroom house to become a garish advertisement, the Hostetlers are getting their nearly $2,000 monthly mortgage paid by the marketing company behind the project, Brainiacs From Mars."

Follow Michael Cooney on Twitter: nwwlayer8 and on Facebook

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