Tim Cook on Siri: "You'll be really pleased with the things you'll see over the coming months."

Tim Cook graced the stage at the D10: All Things D conference on Tuesday where he discussed a broad range of issues with Walt Mossberg and Kara Swisher, including Siri.

Tim Cook graced the stage at the D10: All Things D conference on Tuesday where he discussed a broad range of issues with Walt Mossberg and Kara Swisher.

Among the many topics Cook touched upon, Cook's thoughts on Siri were particularly interesting given that it's the most prominent feature of the iPhone 4S, remains in Beta, and is the source of a few pending lawsuits from individuals alleging that Siri doesn't function as advertised. What's more, a recent Fortune Magazine profile of life at Apple post-Steve Jobs relayed a blurb from a former employee claiming that the Apple co-founder would have lost his mind with Siri and its current incarnation.

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Walt Mossberg asked Cook directly if Siri was up to Apple's usual standard of excellence, specifically pointing out that it can often get things wrong and not understand user requests or statements.

Cook responded,

Customers love it. It's one of the most popular features of our most popular product -- the most popular phone in the world. But, there's more that it can do. We have a lot of people working on this. You'll be really pleased with the things you'll see over the coming months. The breadth that you're talking about -- we've got some cool ideas about what Siri can do. We have a lot going on on this.

Following up on that, Swisher asked if voice recognition is a key part of Apple's mobile strategy. Cook responded that Siri isn't necessarily about voice recognition, but rather voice recognition coupled with strong artificial intelligence underpinnings.

"I think voice, particularly when it understands context not just voice recognition, but what makes Siri cool is that she has a personality. She becomes many folks' best friends."

Not sure if I'm buying into that, and I sure hope that Siri isn't anyone's best friend, but in all seriousness, Cook did mention that Apple is working very hard at extending its functionality and capabilities.

I think it's profound. It's not voice recognition -- it's the AI. That's what's profound. This is something that people have dreamed of for years. Yes, it could be broader and so forth. But, we see unbelievable potential here and Siri as a feature has moved into the mainstream. People hear "Siri" and people know what you're talking about. It's amazing this has come since October.

With WWDC just a few days away, Apple will be unveiling iOS 6 to the masses very soon. Perhaps we'll be witness to some new Siri features and functionality before ya know it.

Copyright © 2012 IDG Communications, Inc.

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