Apple at one point was interested in strategic investment in Twitter

There was some interesting Apple/Twitter news that came to the surface recently. Rumor has it that Apple at one point was interested in making a strategic investment in Twitter

There was some interesting Apple/Twitter news that came to the surface recently.  The New York Times reported not too long ago that Apple was engaged in current talks with Twitter regarding a strategic investment in the company of some sort.

Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people said. They declined to be named because the discussions were private.

Apple of course has stumbled quite a few times with previous social efforts (Ping, anyone?) so perhaps there was something to latch onto in the Times' report.

Or maybe not.

The Wall Street Journal was quick to come out with its own report which effectively called out the Times report as outdated. Specifically, the Journal noted that Apple's discussions with Twitter went down last year and that nothing serious ever materialized.

Following up on that, the Journal last week fleshed out what Apple and Twitter may have been exploring.

Apple Inc. floated the idea of investing in Twitter Inc. as the companies discussed integrating the social service into Apple’s mobile operating system last year, according to people familiar with the discussions.

Apple floated the idea at the time and it didn’t progress into serious discussions or negotiations, this person and other people familiar with the matter said. They added that the product-integration deal came together very quickly, as Apple’s talks with another potential partner – Facebook – stumbled.

Apple and Twitter remain tight and continue to talk about future product integrations. They include more deeply melding Twitter and iTunes, according to two people briefed on the matter. Apple is preparing to phase out its own troubled social network for iTunes, called Ping, later this year. iTunes users can currently link their Twitter and Ping accounts together to do things like find people they follow on Twitter on Ping.

Interesting that Apple is taking an increased interest, or at least it seems, in the social space. In that vein, it's also worth pointing out that the photos app in iOS 6 will come with some noteworthy sharing features.

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