Microsoft rolls out new corporate logo for the first time in 25 years

For the first time in 25 years, Microsoft has a brand new logo to show off. While you have may have gotten used to the bold-faced and italicized Microsoft logo of yore, prepare to behold the colorful Microsoft logo of 2012 and beyond.

For the first time in 25 years, Microsoft has a brand new logo to show off. While you have may have gotten used to the bold-faced and italicized Microsoft logo of yore, prepare to behold the colorful Microsoft logo of 2012 and beyond.

The new logo is much more colorful, and while we've seen Microsoft implement color for its Windows logo, it's now spreading that love across the corporate logo as well.

The Seattle Times writes:

The new logo, which incorporates a multicolored Windows symbol in addition to the "Microsoft" name in straightforward, lighter type, is intended to "signal the heritage but also signal the future — a newness and freshness," said Jeff Hansen, Microsoft's general manager of brand strategy.

It's coming at a time when the company is preparing to launch new or significantly updated versions of nearly every one of its products, from Windows to Windows Phone to Office.

And so with new products on the horizon, or at the very least updated products with noticeably modernized looks, Microsoft figured that it was high time that its logo get an overhaul as well. Again, the use of color scheme isn't entirely new for Microsoft, and indeed, the colors used in the new logo itself have been the calling card of the Microsoft Windows logo for ages now.

And for all you font heads out there, the font used above is Segoe, and will be rather apparent in Windows 8 as well.

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Copyright © 2012 IDG Communications, Inc.

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