iPhone 5 promotional video

In the wake of Apple's iPhone 5 announcement, the company has posted a new promotional video for the iPhone 5

In the wake of Apple's iPhone 5 announcement, the company has posted a promotional video for the iPhone 5 with Jony Ive and Apple hardware guru Bob Mansfield taking center stage and discussing what went into creating Apple's latest smartphone.

"We don't want to just make a new phone, we want to make a much better phone," Ive explained.

BACKGROUND: The untold story of the iPhone's birth

And with the new iPhone 5 perhaps being the biggest upgrade in iPhone history, it's hard to argue that Apple didn't do just that. It's definitely worth watching, if only to hear Ive say the word 'aluminum.'

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