iPhone 5 pre-orders hit 2 million units in just 24 hours

Apple earlier today issued a press release announcing that the company has processed over 2 million iPhone 5 pre-orders in just the first 24 hours of availability.

Sporting 4G LTE support along with a larger 4-inch screen, it was widely assumed that the iPhone 5 was going to be a huge hit. But iPhone 5 pre-orders thus far have been even greater than what even the most optimistic of Apple observers could have anticipated.

This past Friday, Apple spokeswoman Natalie Keris told Jim Darlymple of The Loop that iPhone 5 pre-orders "have been incredible" and that Apple has been "completely blown away by the customer response."

Also, AT&T announced that the iPhone 5 was the fasting-selling iPhone model AT&T had ever seen, noting that it had set records both on the first day of pre-orders and over the weekend.

That's all well and good, but it'd sure be nice to have some numbers to back up those flowery boasts, wouldn't it?

Well wait no more, because Apple earlier today issued a press release announcing that the company has processed over 2 million iPhone 5 pre-orders in just the first 24 hours of availability.

Apple today announced pre-orders of its iPhone 5 topped two million in just 24 hours, more than double the previous record of one million held by iPhone 4S. Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October.

"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. "iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do."

By way of comparison, pre-orders for the iPhone 4S and iPhone 4 checked in at 1 million and 600,000 units respectively.

Apple's Phil Schiller explained during the Apple/Samsung trial that Apple views an iPhone model as a success if its total sales surpass the cumulative sales of all iPhone models that came before it. That's a tall task for the iPhone 5 given how many iPhones Apple has already sold, but with pre-orders already going through the roof, it seems rather likely.

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